The four concepts which organizations use to design their marketing strategies (product concept‚ production concept‚ selling concept‚ and societal marketing concept) are important because they serve as a guide for businesses to plan and carry out their marketing and selling efforts. The production concept is the oldest of the concepts in business. It proposes that customers prefer products that are cheap and widely available. organizations that focus on this concept are likely to concentrate on
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Q1 explain in brief the process involved in personal selling The 8 Step Personal Selling Process - let us help you Personal selling is the most expensive form of advertising and to be effective one should use a step by step process to gain the most benefit. Personal selling can adjust the manner in which facts are communicated and can consider factors such as culture and behaviour in the approach. They can ask questions to discover the specific need of the customer and can get feedback and
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Marketing is more than selling and promotion The primary concern or objective of marketing is to identify and satisfy‚ or exceed the changing needs of customers. In view of this broad concern of marketing‚ it can be seen that the concept of marketing summarizes many activities in a business. Marketing‚ in fact‚ refers to any activity undertaken by a firm that has been designed to plan‚ price‚ promote and distribute ideas‚ goods and services to target markets. These marketing activities were executed
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Corporation sells a product that is capable of seriously injuring consumers who misuse it in a foreseeable way. Explain whether the firm owe an ethical duty to take this product off the market. Describe the conflicts that might arise if the firm stops selling this product. Firms rarely take products off the market just because of the potential that some idiot can misuse the product. Some products can be misused somehow and way too often the misuse is intentional on the part of the buyer. A good example
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Gold Fine Jaw Crusher Info Gold fine jaw crusher is suitable for crushing challenging material. By means of instance: Coarse and fine crushing operation of iron ore‚ slag‚ phosphorus ore‚ copper ore‚ silicon ore‚ limestone‚ quartz stone‚ ceramic and sturdy elements with comparable hardness; Breaking bulk elements of concentrator‚ stones factory‚ cement plant. Its features: low use and maintenance prices‚ higher ratio of reduction‚ larger reliability‚ small power consumption. Be extensively employed
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BM 3614 Professional Selling & Sales Management Product Features & Benefits Deconstruction and Creation of a ‘Silent Seller’ You are required to do this assignment if you failed assignment 1 Briefing Sheet for Assignment 1 Analytical Step 1. Select any single tangible product OR intangible service of your choice. 2. Secure a brochure or download other product information from the web. 3. Make a list of what you consider to be the most important product features. In
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Philippe Bourgois (born 1956) is a Professor of Anthropology & Family and Community Medicine at the University of Pennsylvania. He can be considered a proponent of neo-Marxist theory and of critical medical anthropology. His greatest influences include the work of French social theorists Pierre Bourdieu and Michel Foucault. In his research‚ Bourgeois relied on the participant-observation method‚ meaning that he chooses to live and integrate himself in the society he studies. To write his book “In
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As globalization and the world economy continues to become more and more global the poorest countries in the world are being abused and left in the dust. The global inequality in today’s world economy rivals that of the gap between the rich and the poor in the United States‚ every day the rich are getting richer and the poor are getting poorer. There are many factors of globalization that make it disadvantageous for underdeveloped countries. These challenges almost always revolve around the fact
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THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INFORMATION TECHNOLOGY PRODUCT IN NIGERIA (A CASE STUDY OF VANGAGE LTD) APPROVAL PAGE This DEDICATION This work is dedicated to my parents for all their love and support. ACKNOWLEDGEMENT I like to acknowledge my supervisor Mr Udo former HOD of the department of Marketing Rivers State Poly technique Bori‚ for taking the pains to guide
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Selling Today‚ 12e (Manning) - PIV Chapter 3 Creating Value with a Relationship Strategy 3.1 True/False Questions 1) Emotional intelligence refers to the capacity for monitoring our own feelings and those of others‚ along with motivating ourselves and managing our emotions. Answer: TRUE Diff: 2 Page Ref: 83 Objective: LO1 2) This first major relationship challenge is understanding the win-win philosophy. Answer: FALSE Diff: 1 Page Ref: 83 Objective: LO1 3) In the
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