Retail Expansion In 1954‚ from Montreal‚ Canada‚ Blinds to Go (BTG) business began as a retail fabricator of window dressings. Mr.Shiller was the sole operator of the company and until his son joined in 1970s‚ He persuaded his father to focus on selling blinds. The new business plan generated positive customer responses and by year 2000‚ the business has expanded widely across North America. The business continues to grow. Even though they were growing fast‚ they faced few problems which include
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group covers Coffee Bean‚ Chinta Manis and Prima Deli. We have to observe the furnishing‚ the product placement‚ the customer service‚ marketing strategy‚ effectiveness of the shop’s merchandising and many more. Each shop have it’s own Unique Selling Point‚ their strengths‚ the way they portray and promotion methods. And of course‚ they also have their weakness and points that could be further improve. Therefore‚ we must digest all this and step in to be their silent salesperson‚ brand their
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Business Ethics – Assignment 1 1. The Sales Rep. A sales representative for a struggling computer supply firm has a chance to close a multimillion-dollar deal for an office system to be installed over a two-year period. The machines for the first delivery are in the company’s warehouse‚ but the remainder would have to be ordered from the manufacturer. Because the manufacturer is having difficulty meeting the heavy demand for the popular model‚ the sales representative is not sure that the subsequent
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appeal to the readers needs‚ and it must be informative. Salesmanship is a personal action or effort on the part of an individual which is intended to bring about the sale of the goods for sale. More broadly speaking‚ salesmanship is the art of selling something to somebody‚ and everything which contributes to the consummation of this exchange is necessarily a part of salesmanship. Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which
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in store sales‚ and competitions. John Lewis P&R department has also write a book that tells the story of the snowman and his journey which is also part of the high profile Christmas campaign‚ short afterwards the book became one of the most selling books for children. John Lewis has attributed a lift in its crafts offering to its Christmas ad campaign. Items on sale include a ’Knit Your Own Snowman ’. * The campaign was created to persuade more and more customers to come
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Topic 1: Picturing Marketing The lecture presented in Week 1 introduced the concept of marketing and challenged us to understand the marketing of commodities from both a mainstream and critical perspective. As a consumer I used to have the same perception as the mainstream‚ recognising marketing as ‘soft & fluffy’. Now being a student of marketing‚ I have come to a different understanding. I have chosen an image‚ which immediately evokes a more critical response to marketing; a baby with
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on each other‚ caused mainly by cultural aspects that lead the employees to be more individual: everyone is only interested in themselves‚ not in the area they work in. Sales representatives are only interested on the product they are specifically selling and that causes differences with what the clients are looking for. Therefore‚ the company struggles to accept changes happening right now. 2. How do you evaluate the approach the firm has taken so far? Multi-Products Chile has tried to keep up
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people engaged in direct selling because direct selling have the vast opportunities available to young and old alike to earn additional income to supplement their lifestyle‚ and in this case‚ their golden years. The context of this study will define what sales agent is‚ how they perform; what are the importance of rewards to the effectiveness performance of sales agents in selling products and how does distributors motivate their salespeople/sales agents. Direct Selling Industry are those organizations
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Online Selling Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store‚ e-shop‚ e-store‚ Internet shop‚ web-shop‚ web-store‚ online store‚ online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer’s mobile optimized online site or app. An online shop evokes the physical analogy of buying
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the Philippines. e) Deceptive practises a. The Coca Cola and P&G can work with governments to bring positive change. However‚ because there are organizations are “for-profit”‚ unlike GAIN‚ their motives cannot be trusted. f) High pressure selling g) Shoddy‚ harmful‚ or unsafe products a. In addition to vitamins and minerals‚ these fortified drinks also contain large amounts of fat‚ sugar and salt. These ingredients may reduce iron deficiency‚ but may also cause obesity. h) Planned
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