1. How have EMC’s recent strategic moves (within the past ten years) supported or hindered its customer-centric approach? Customer Centricity is a strategic choice the company has made on how to run business. This requires listening to our customers’ needs‚ repairing what’s broken‚ and delivering simplified experiences to them. This will differentiate us in the marketplace‚ and deliver long-term‚ profitable growth. EMC has the following bold moves recently to maintain EMC’s culture of customer centricity:
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Therefore‚ I do not believe that lower prices will earn us an advantage. However‚ to offer savings we will be mailing special promotions to customers. For the sales team there will be incentives for promoting our new sales strategy of suggestion selling. Another obvious advantage our competitors have is the offering of a family clothing line. I have estimated the cost of expanding our line and at this time revenues are not high enough to justify expansion at this time. Donaldson’s
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Key Facts A division manager at a franchised but independently owned auto repair shop has been giving a month volume quota by the owner of the shop. For every month that the manager meets the quota‚ he will be rewarded with a bonus that amounts to 20% of his monthly salary $4‚500 this is a great opportunity for the manager to make some extra cash since he has two daughters and has mortgage to pay. If the manager fails to meet the quota he will be asked to leave‚ and a new manager will be hired
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Differentiation tools There are a lot of different differentiation tools that a company can use. These differentiation tools are used to distinguish yourself from other company’s. Company’s can make use for example product differentiation‚ service differentiation‚ personnel differentiation‚ image differentiation and channel differentiation. Product differentiation: This is the product of a company. Company’s can vary there products very much here. For example you can vary in shapes‚ but
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To fulfill the requirements of the business leader assignment‚ I interviewed Mr. Matt Onofrio¬¬ (Co-owner‚ President and COO) of GT Midwest (GT). As a mid-size distributor‚ GT provides industrial supplies and fabricated parts to customers in such industries as aerospace‚ agriculture‚ and transportation. Through this interview experience‚ I gained an understanding of an employee-owned company structure‚ learned how a mid-size distributor competes in a commodity based business‚ and realized why Mr
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Again‚ thank you to all individuals and organizations that made this assignment possible‚ without your cooperation‚ this assignment might not be successful. SECTION 1 : BACKGROUND OF COMPANY COSWAY (M) is one of the pioneers in the direct selling industry in Malaysia. Since 1979‚ Cosway (M) has established a significant presence in Malaysia and has also grown into a regional player notably in Taiwan‚ Hong Kong‚ South Korea‚ Indonesia‚ Thailand‚ Australia‚ Brunei‚ Macau and
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Marketing opportunities Executive Summary: BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle items to Queensland consumers since 2009. BBQfun’s product range is primarily focused on barbeques and outdoor lifestyle products‚ incorporating both local and important goods. BBQfun operates two stores in Queensland‚ one in Brisbane and one at the Gold Coast. BBQfun provides
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THE “AFTER-SALE SERVICE PROCESS”: PART II - STRATEGIES December 3‚ 1999 By Richard G. McNeill‚ Ed.D‚ CHME During the Implementation Step The Implementation Step. As discussed in Part I‚ “The After-Sale Service Process‚” customers have three distinctive stages of perspective during “Implementation of the Product/Service” step of the “after-sale service process:” (a) The Novelty Stage‚ (b) the Learning Stage‚ and (c) the Effectiveness Stage. Sellers must be aware of and have strategies to
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According to our chosen case study‚ Maelstrom is a franchised telecommunications company‚ which belongs to a nationwide network of communications‚ and is selling products such as: intercom‚ paging‚ sound and other telephone systems. The main competitor of Maelstrom Co. is Bell System communications. Actually‚ the philosophy of the company was to attract most of its customers based on the fact that maintenance service and equipment installation are offered with every single purchase. However‚ that
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A value chain is a network of value-creating activities. This model developed for describing various activities done to create a finished product or service and its activities to support the creation. It can help the analyst understands the business process and elevated the information systems. Primary Activities Its consist of the elements that are necessary for adding value and create advantage in business. The first activity in the value chain is inbound logistics‚ which mean receiving material
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