Marketing is basically selling and advertising. Estimating what price consumers are willing to pay for a product and if the firm can make a profit selling at that price‚ is an example of a production activity. Marketing can provide needed direction for production and help make sure that the right goods and services find their way to interested consumers. Customer satisfaction is the extent to which a firm fulfills a consumer’s needs‚ desires‚ and expectations. Marketing encourages the development
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for them to understand the code of ethics as they may not know how to follow the ethical standard in some situation. In the training lessons‚ they will face some ethical dilemma‚ this gives them a guideline to handle it when they face in the selling process. Besides that‚ sales managers must ensure that their salespeople are aware of their legal responsibilities. They must provide
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to sell their inventory as quickly as possible. The faster inventory sells‚ the sooner cash comes in. Inventory turnover‚ measures the number of times a company sells its average level of inventory during a year. A fast turnover indicates ease in selling inventory; a low turnover indicates difficulty. A value of 6 means that the company’s average level of inventory has been sold six times during the year‚ and that’s usually better than a turnover of three times. But too high a value can mean that
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advertising b. price‚ personal selling c. advertising‚ sales promotion d. personal selling‚ sales promotion e. advertising‚ personal selling 2. An advantage of personal selling is not: a. two way communication. b. reaching a massive number of people quickly. c. detailed explanation. d. direction towards qualified prospects. e. all are advantages of personal selling 3. Compared to other promotional tools‚ the most important advantage(s) of person selling is in: a. locating prospects
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Q1 explain in brief the process involved in personal selling The 8 Step Personal Selling Process - let us help you Personal selling is the most expensive form of advertising and to be effective one should use a step by step process to gain the most benefit. Personal selling can adjust the manner in which facts are communicated and can consider factors such as culture and behaviour in the approach. They can ask questions to discover the specific need of the customer and can get feedback and
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The debate on selling Organs Patients on a waiting list for organ transplant live under tremendous emotional stress‚ physical limitations‚ continuous medical care‚ and in some cases‚ under daily medical attention. Family members and close friend are also affected by watching their love one day-after-day live with limitations and medical needs that a simple pill can’t fix. Furthermore‚ the financial medical hardship creates even more unwanted stress. So it’s easy to see why family members would be
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use similar type of packaging or color or designs. They come out with the motive of misleading and cheating ordinary consumers who are uneducated or in a hurry in purchasing products. A study conducted by AC Nielson‚ a research agency reveals that FMCG industry loses around 2500 crores annually to counterfeits and pass-off products. According to Ashok Chhabra‚ Executive Director‚ P&G the fake products are affecting the sales of leading brands to the extent of 20 to 30 percent. Another recent
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PROJECT REPORT ON FMCG MARKET SRUCTURE AND MARKET SHARE What is FMCG? FMCG is an acronym for Fast Moving Consumer Goods‚ which refer to things that we buy from local supermarkets on daily basis‚ the things that are non-durable‚ sold quickly‚ at relatively low cost‚ have high turnover and are relatively cheaper. FMCG’s constitute a large part of consumers’ budget in all countries. The most common in thelist are baby foods‚ toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ cosmetics‚ shaving products
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Intermediaries involved in an IPO Process An IPO stands for Initial Public Offering – the first time a company offers shares to the various sections of the investor population in our country. In the primary market when a share is issued/ offered to public‚ the money that we pay towards the share goes directly to the promoters of the company. An IPO is a process where the promoters of a company issue shares to the public to raise money to expand and run their business more effectively. Once
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Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University‚ Lucknow. by:- MOHAMMAD AZEEM Roll No.: 1101170054 MBA – 4TH Semester UNITED INSTITUTE OF MANAGEMENT ALLAHABAD DECLARATION I MOHAMMAD AZEEN‚ Roll No.1101170054 ‚ a student
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