Case study E-business strategy development: an FMCG sector case study M. Webster‚ R. Beach and I. Fouweather University of Bradford School of Management‚ Bradford‚ UK Abstract Purpose – This paper sets out to discuss the development of an e-business strategy by a UK soft drinks company. It is based within the Fast Moving Consumer Goods (FMCG) sector (also known as Consumer Packaged Goods)‚ which is characterised by powerful retailers‚ tier-1 suppliers of industrial end-products and ingredient/raw
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John Bradley Jackson‚ “internal selling can be the hardest sale”. A salesperson might feel that convincing the customers and winning the deal is the end to it‚ but that is not true. Convincing the people within the organization and specially the higher management is a tougher job to do. There is resistance and inflexibility to change. The internal sales cycle is almost similar to the process of selling to the end customers. A salesperson has to understand the process‚ his role in it and then communicate
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Is Selling Deere & Company (DE) A Wise Strategy? Deere & Company (NYSE:DE) shares have been rising since the start of this year despite falling sales and earnings. DE’s share price spiked almost 21% over the last eleven months‚ supported by improvement in commodity prices. Deere’s stock price also experienced a solid support from its third quarter results and Donald Trump’s win. Trump’s strategy of making changes in energy‚ climate‚ and tax policies could benefit Deere’s future fundamentals. In
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everyone can be online at any given time. Under this environment‚ Online Book Selling can be useful to sell books on the Internet. Customers can purchase or get all books’ information without going through a bookstore. This proposal includes planed research‚ its benefits‚ qualifications to conduct the research‚ and cost analysis. We are confident that we have ability to perform this web application - Online Book Selling --The completion date for this project will be December 21‚ 2004. Project Description
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BOLLYWOOD Selling Indian Movies in the West INTRODUCTION India’s most prominent movie industry is known by the name of Bollywood. It recently became the largest movie industry in the world (Jones‚ Arora‚ Mishra and Lefort‚ 2005; Srinivas‚ 2002). The name Bollywood is a reference to Hollywood‚ in which the “B” stands for Bombai‚ the city in which Bollywood originated. Bollywood is making thousands of movies every year with one of the world’s largest audiences. Bollywood has always exported their
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How to make money selling items through internet auctions. Buying and selling things is not new. As a matter of fact‚ people have been buying and selling things in one form or another ever since time began. It is part of life. We all need or want things that we can not provide for ourselves‚ so we have to find someone who can supply us with the items‚ and we pay them to provide us with these items we need or want. Ebay is an online auction service that helps people sell their items to people across
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In Ehrenreich’s "Selling in Minnesota‚ " Chapter three Barbara described Minnesota being a liberal state‚ pleasant people and magnificent environment (Ehrenreich‚ 2001‚ p. 121). She had a rental car and stayed at a friend’s house for free with one stipulation to babysit a Pet Bird. She was not too thrilled about the bird flying around landing on her head‚ but this was the arrangement (Ehrenreich‚ 2001‚ p. 122). Barbara described the apartment as 1970 style‚ but she was happy to have a temporary
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Chapter 12: Buying and Selling Investments Sources of Investing Information -Magazines - Forbes‚ Business Week‚ Fortune - News Magazines: Time‚ Newsweek‚ US News & World Report -Newspapers -Wall Street Journal and Barron’s -Investor Newsletters -Standard & Poor’s Stock Reports‚ Moody Investors Service‚ and Value Line Investment Survey -Company Reports -Annual Report -Prospectus -Internet - Bloomberg‚ CNN Money‚ Kiplinger‚ Morningstar‚ Reuters Key Figures -Current Stock Price-
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The process of a flu vaccine Have you ever gotten a flu shot before? The moment you walk in the doctor’s office and sit on the table. Just waiting for the doctor to come in makes you have even more anxiety. Then the doctor comes thru the door with the tiniest needle‚ that needle has a vaccine that will be injected into your arm to help kill off the flu virus. I’ve always wondered why we needed to get vaccines for different kinds of illnesses. I’ve also wondered what it takes to make a flu vaccine
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ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director‚ Punjab College of Technical Education‚ Ludhiana Submitted by: SUKHJINDER BARING PUNJAB COLLEGE OF TECHNICAL EDUCATION‚ BADDOWAL‚ LUDHIANA CERTIFICATE This is to certify that the thesis/dissertation entitled
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