Selling Safe Sex in Public School The article I wrote and I will talk about is “Selling Safe Sex in Public Schools” by Michelle Bryant. The article was about a teenage girl named Shelby Knox from Lubbock‚ Texas who discusses how schools just teach abstinence instead of also teaching safe sex education. In this article Ms. Bryant mentions a very common issue in public schools‚ which is how schools would to a certain extent teach students about abstinence only rather than giving them another form
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THE EFFECTIVENESS OF PERSONAL SELLING IN THE DISTRIBUTION OF CONSUMER PRODUCT (A CASE STUDY OF INDOMIE) CHAPTER ONE- INTRODUCTION 1.1 BACKGROUND TO THE STUDY Personal selling is an ancient art‚ which has spawned a large literature and many principles. Effective salesperson have more than instruct‚ they are trained in a method of analysis customer interaction. Personal selling takes the form of oral presentation in a conversation with one or more prospective purchasers‚ for the purpose of making
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Strategy ‘Cola Wars Continue: Coke and Pepsi in 2010’ Analysis of the US carbonated soft drinks (CSD) industry (a) Strategic issues The CSD market in the US (approx. $74 billion) is dominated by two concentrate manufacturers – namely Coke and Pepsi –. Both companies have been competing intensely since the 1970s‚ yet have thrived from this competition and have grown the business very profitably‚ as both have benefitted from the CSD market growth rates of around 10% p.a. until the early 2000s
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Empulse Mohammad Dekmak Mark Jouharjian First Copy Confidential Empulse Mohammad Dekmak Mark Jouharjian 70 – 993 253 info@empulse.com First copy assigned to Mr. Wisam Juburi CONFIDENTIAL Do not make copies of this document Table of Contents Executive Summary3 Business Description4 Services……………………………………………………………………………………………………………………………………………………5 Marketplace Analysis………………………………………………………………………………………………………………………….6 Operational Plan…………………………………………………………………………………………………………………………………6
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between the marketing concept and the selling concept. The concepts of marketing and selling are derived from 2 simple activities: marketing and selling. These two activities are very similar to a large extent similar though there are a few elements about each of them that differentiate them. Selling can be defined as a process of transferring a product or service to a buyer at a price regardless of his or her need whereas marketing is defined as a process of transferring a product or service to
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in current period CHAPTER 1 Marketing: Creating & Capturing Customer Value Marketing – the process by which companies create value for customers and build strong customer relationships in order to capture value from the customers in return • Marketing is managing profitable customer relationships o Attracting new customers o Retaining and growing current customers The Marketing Process (a five-step model) 1. Understand the marketplace and customer needs and wants 2. Design a customer-driven
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Mental Process To understand the mental process one must be able to define it and relate to it. The mental process is the process of thinking. One’s thoughts must go through a process prior to verbalizing or taking action. The mental process includes the four styles of creative intelligence‚ which are intuitive‚ innovative‚ imaginative‚ and inspirational. The mental process also includes the five forces of mental models/mindsets‚ which are education‚ training‚ influence on others‚ rewards
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planning and meeting the business needs. Also‚ organizations that continuously understand‚ pinpoint and identify the business factors such as needs and risks will be able to fully utilize their potential. Globalization Globalization is defined as the process of increasing the connectivity and interdependence of the world’s market and businesses. PepsiCo’s global expansion has resulted in maximizing its growth potential while achieving geographic diversity. Although its products and logos are recognized
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Business Model: Dell Inc. founded by Michael Dell in the 1984 is the world’s largest PC Manufacturer with annual sales of over $54 billion from around 170 countries. The Company was founded on a simple concept; that by selling personal computers directly to customers‚ Dell could best understand their needs and provides the most effective computing solutions to meet those needs. Dell provides computer systems under its enviable "low-cost direct sales model" under which the company maintains full
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of the Director of Inventory’s lost sales issues are a result of theft and unfulfilled orders. Thus‚ this paper is intended to addressing each issue described above and arising along the whole supply chain. First at all‚ the creation of a formal process that can be implemented to measure and maintain the success and show continuous improvement is presented. Having in consideration the 22 fashion seasons that BOWS carries during a year (each season is long just two weeks) and that the company is a
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