also covered some selling techniques. On completion of his training‚ Mathur was assigned a territory in the suburban Pune. Mathur’s territory had a mix of general practitioners‚ specialists‚ small nursing homes and medical stores. Although this was his first job‚ Mathur was enthusiastic because he believed that he had learnt a lot about Ace products during his training period. However‚ at the end of his month in the field‚ Mathur was disappointed. He had followed all the selling “steps” suggested
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desire to achieve globalization and ‘its goal of achieving First World living standards.’ In this paper‚ the relevance of the isolated ‘’fallen societies’’ (Easter Island and Norse Greenland) will be explained in relation to my argument of how they are used as metaphors by Diamond in order to explain the imminent future of China and how it’s desire to see itself experience the same level of economic and social progress as a first world country is paving the way for its decline‚ as suggested by the
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The Selling Concept. This is another common business orientation. It holds that consumers and businesses‚ if left alone‚ will ordinarily not buy enough of the selling company’s products. The organization must‚ therefore‚ undertake an aggressive selling and promotion effort. This concept assumes that consumers typically sho9w buyi8ng inertia or resistance and must be coaxed into buying. It also assumes that the company has a whole battery of effective selling and promotional tools
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Tobacco in Society 1964-2012 It is hard to believe that around half a decade ago smoking was legal in offices‚ airplanes and even some cartoons were sponsored by tobacco companies. Smoking was socially acceptable and almost 50% of men and 46% of the entire American population smoked. It wasn’t until 1964 that the United States Surgeon General‚ Dr. Luther L Terry announced that smoking causes cancer. In 1965 Congress required all cigarette packaging to have the health-warning label‚ "Warning:
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and suicide combined. Tobacco consumption has existed for many centuries‚ since the first Native American to the Spanish conquerors and it has very quickly become global. 100 billion cigarettes are smoked each year and this causes the death of 5 millions people a year. Tobacco companies want to give the impression that they look like all major companies: first‚ they act responsibly and‚ secondly‚ they worry about satisfying their customers and shareholders. But the tobacco industry manipulate people
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Making Tobacco Illegal: The Fight That Should be Over I. Tobacco is ever present in this modern society. It is a daily encounter‚ and little is thought of it. This encounter may be passing through a cloud of smoke on the way to work‚ or stepping outside to smoke a cigarette‚ if a person so chooses. Tobacco cannot be ignored with people inhaling smoke by choice or not. In “Smoke alarm‚” the article illustrates the dangers of inhaling secondhand smoke that is not directly inhaled‚ saying
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Tobacco advertising 1 Tobacco advertising Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship‚ particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries. History The first known advertisement in the USA was for the snuff and tobacco products of P. Lorillard and
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There are a few cultural factors in international selling. Culture is the distinctive way of life of a person that is not biologically transmitted and it will be passed on from one generation to another‚ evolving and changing over time. Sales approach should be adapted for different cultures‚ with regarding to issues like Aesthetics‚ Religion‚ Education‚ Language and Social Organisation. Aesthetics is a non material cultural factor which may have an influence on the development of overseas market
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Over the past 50 years America has increased its level of knowledge towards the use of tobacco as well as enhanced its cessation techniques through the use of medication and researched programs. Despite these advancements smoking has continued to be a detrimental problem to the American public. According to the CDC‚ “about 1‚000 persons younger than 18 years of age begin smoking on a daily basis.” 1 Many of the cessation programs directed at youths are still young and creating names for themselves
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Assignment On “ PERSONAL SELLING ” Submitted by: Jaydip Shah (101) Dated on: March 22‚ 2010 GANPAT UNIVERSITY V. M. PATEL INSTITUTE OF MANAGEMENT INDEX CONTENT Introduction………………………………………………………………………………….3 What is Personal Selling…………………………………………………………………….4 Advantages of Personal Selling……………………………………………………………..5 Disadvantages of Personal Selling………………………………………………………….6 Types of Selling Roles………………………………………………………………………7 Trends in Selling……………………………………………………………………………8
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