Marketing 100 Individual Assignment Choose only ONE of the following two questions and answer according to the requirements of the question. You will need to provide support and justification for your answers. You are EXPECTED to refer to marketing theories (mainly from chapters 4‚ 6‚ 8‚ 10 and 11). You will be marked according to your ability to apply theories to the ads you have chosen. Note: For Question 1‚ please choose PROPER ads and not product images as they are NOT ads. They will need
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Metonymy Part 1 Comments and counter-suggestions on the following preliminary readings: Lakoff and Johnson 1980‚ Metaphors we live by Panther and Thornburg 2004‚ The role of conceptual metonymy in meaning construction Raden and Kovecses ‚ Towards a Theory of metonymy Otono 2001‚ High level metonymy and linguistic structure Gibbs 1994‚ Figurative thought and figurative language Metonymy and synecdoche are ill-defined. Essentially‚ they are not defined at all. Instead of providing a definition
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Etymology of Auspicious “And fortune play upon thy prosperous helme As thy auspicious mistris.”(OED 792) Auspicious is a word that means ominous‚ favorable‚ and favored by fortune. The word auspicious originated in the fourteenth century and its original definition was the observation of birds for the purpose of obtaining omens. At first auspicious was previously just defined as omens‚ and omens used to be regarded as negative. Eventually the word transformed to mean favorable omens
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The two adverts I have chosen are Dove Men+Care and Garnier Synergie Stop. Men+Care is a men’s body wash‚ and Synergie Stop is a women’s moisturiser. Men+Care is aimed at women aged between 25-40 who live with their boyfriend or husband‚ but there is a secondary audience of men of the same age. The advert is black and white which sells the idea of an “obvious” message. It is set inside‚ in the shower‚ and is high key lit‚ to create a happy‚ comfortable feeling as well as simulate the feeling of
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English Exam Notes Semester 1 2013 Connotation – * personal context meaning * An idea or feeling that a word invokes for a person in addition to its literal or primary meaning * The implication of such ideas or feelings Denotation – * dictionary meaning * he literal or primary meaning of a word‚ in contrast to the feelings or ideas the word suggests Connotation can be set in 3 different groups; negative‚ neutral and positive‚ depending on the personal reference.
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In David Foster Wallace’s “This is Water” he speaks about how most people are crafted with very similar thoughts in mind. According to Foster all people hold one same quality from birth. By looking at Wallace’s usage of “Default Setting”‚ we can see that their is ambiguous meaning but chiefly it is referred to as a quality that people are cursed with‚ which most readers don’t see; this is important because Wallace speaks on the notion that people are selfish and don’t consider how others feel‚ and
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But These Things Also ‘But these things also’ brings “to the centre of attention what has previously overlooked”‚ as Judy Kendall writes. Thomas explores his fascination with the unimportant in this poem and looks at the connection and merging together of Spring and Winter. Much like his other poetry‚ here‚ Thomas struggles to put his finger on precisely what he means. This is shown by his inability to separate and distinguish between the two seasons. The poem begins with the first two lines
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The Scarlet Ibis by James Hurst has a very melancholy and regretful tone at times. Sometimes you do get a lighter tone that’s happier. Several things really make you get a sense of the tone in the story. These things are diction‚ imagery‚ and syntax. From the very first paragraph‚ the imagery in the story really gives you the melancholy feeling of death and sadness. The “rotting brown magnolia petals” and the “graveyard flowers” that spoke “softly the names of our dead” paint a vivid picture
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The word hooker has taken on many definitions throughout history. Of course‚ it means one that hooks‚ and most are familiar with the chiefly North American slang definition of the word which defines a hooker as a prostitute. However‚ there are other definitions that may surprise you. Hooker is also used to describe a position played in Rugby‚ more than likely because the player in the position tries to hook the ball. The word is used as slang to refer to an undiluted brandy‚ whiskey‚ or other liquor
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Prototype Theory Rosch (1976) has proposed an alternative to the view that concepts are com¬posed from sets of features which necessarily and sufficiently define instances of a concept. Rosch proposes that concepts are best viewed as prototypes: a ‘bird’ is not best defined by reference to a set of features that refer to such matters as wings‚ warm-bloodedness‚ and egg-laying characteristics‚ but rather by reference to typical instances‚ so that a ‘prototypical bird’ is something more like a robin
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