International Journal of Industrial Marketing ISSN 2162-3066 2011‚ Vol. 1‚ No. 1 Advertising Social Semiotic Representation: A Critical Approach Maryam Najafian (Corresponding author) Department of English Language and Literature‚ Faculty of Foreign Language Hezarjarib Street‚ University of Isfahan‚ Isfahan‚ Iran Email: m.najafian56@yahoo.com Saeed Ketabi Assistant professor of Applied Linguistics Department of English Language and Literature‚ Faculty of Foreign Language Hezarjarib Street
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11/11/2013 Edgar Gomes Prof. Brooks‚ Art History and Appreciation II Art Paper # 2: Iconology and Semiotics Comparison We as humans all have an item or two that has been passed down or inherited. Whether it is from a family member or a close friend‚ we have received something that has a deep meaning and/or tells a story about someone or something that extremely relates to one’s self. The meaning the original object or story holder has‚ does not mean it is understood by others who hold the same
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Glam emerged from psychedelic and art rock scenes of late 60s early 70s. Semiotics in this context is how musicians/artists use image and other forms of communication to convey the meaning of their art. According to Fabbri’s theory‚ the glam semiotics are as follows: -Challenging gender typing -Escapist image/persona -Achieving image through heavy use of cosmetics and fashion Glams image was very shocking to the audience and one of the reasons why it could be so impactful was because the glam
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Roland Barthes utilizes this communication theory as a way to “deconstruct ideologies fisted upon naïve consumers of images” so individuals can better understand the underlying meaning behind certain imageries. The goal of semiotics is to interpret verbal and nonverbal signs‚ signs that can be identified by three dimensions: physical‚ representational‚ and
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Assessment Item 2: Semiotic Analysis of DKNY‚ Harper’s Bazaar‚ Jan/Feb‚ 2012‚ p. 35. Signs and Sign Systems The DKNY advertisement (DKNY‚ 2012‚ p. 35. ) is comprised of a woman holding a green apple with a bite taken out of it. She stands in the background of a bottle of DKNY perfume. Atop the apple is the products name ‘golden delicious’. Beneath this is the phrase ‘the new fragrance for women’. The bottom of the page shows several green apples and among them a perfume bottle. If a text is a combination
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A Semiotic Analysis of The Battle of Algiers The Battle of Algiers‚ which was produced in 1966 and directed by Gillo Pontecorvo‚ is a film which explores the Algerian struggle for independence between 1954 and 1962. The film is constructed using a documentary style and was filmed on the actual locations where events unfolded. The Battle of Algiers is an example of neorealist filmmaking which purports to give an objective‚ realistic account of the battles waged between the FLN (National Liberation
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For centuries individuals or societies have used clothes and other body adornment as a form of nonverbal communication to indicate occupation‚ rank‚ gender‚ sexual availability‚ locality‚ class‚ wealth and group affiliation. Fashion is a form of free speech. It not only embraces clothing‚ but also accessories‚ jewellery‚ hairstyles‚ beauty and body art. What we wear and how and when we wear it‚ provides others with a shorthand to subtly read the surface of a social situation. Fashion is a language
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Hieu Nguyen English 1C Mr. Rim 13 August 2013 It’s Good to Be Brave Advertisers will often times go above and beyond traditional ways of pitching products and adapt clever ways to sell emotions or desires through commercial advertising. More than simple print ads‚ video advertisements are able to play on the mythologies and beliefs of modern pop culture‚ appealing to specifically targeted individuals or social groups through the suggestive themes and symbols being portrayed. Associations of
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A Semiotic Analysis of Newspaper Front-Page Photographs Paul Carter The newspaper is a form of news communication that presents a display of codes that should provide the reader with information of the world. The medium itself produces signs that the reader can interpret at their leisure without a time constraint‚ unlike television or radio. This means that the reader can take time to interpret the codes and therefore give the information more scrutiny. News is expressed in a newspaper through
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MOVIE ANALYSIS CROCODILE DUNDEE INTRODUCTION The movie ‘Crocodile Dundee’ directed by Peter Faiman is a 1986 Australian comedy film‚ which relates to an Australian bushman from ‘The Outback’ called Mick Dundee. BODY The movie ‘Crocodile Dundee’ directed by Peter Faiman and produced by John Cornell‚ is an Australian comedy film‚ which was released on the 30th of April 1986 in Australia and on the 26th of September 1986 in United States. This movie has become one of the most successful movies in
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