INSTITUTE OF ART STUDIES‚ Bulgarian Academy of Sciences Stela Borisova Tasheva SEMIOTICS OF ARCHITECTURAL GRAPHICS DETAILED SUMMARY of a PhD Thesis in the field of "Theory and History of Architecture" Code 02 17 01 Scientific Advisor: Dr. Arch. Dobrina Zheleva -Martins Reviewers: Professor Dr. Hristo Kaftandjiev Dr. Arch. Georgii Stanishev SOFIA 2012 The PhD thesis was discussed and proposed for defense proceedings on 6th March‚ 2012‚ after enlarged meeting of sector "Architecture"
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3 1 Semiotic Analysis I face this assignment—explaining semiotics and showing how it can be applied to television and popular culture to those who know little or nothing about the subject—with a certain amount of apprehension. I’m not sure whether semiotics is a subject‚ a movement‚ a philosophy‚ or a cultlike religion. I do know that there is a large and rapidly expanding literature on the subject and that many of the writings of semioticians are difficult to understand and highly technical
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This semiotic analysis will examine the various sign systems embodied within an advertisement for Rolex (2011). It will also seek to comprehend the paradigmatic value‚ possible readings‚ the function of the gaze and mythic ideology present within the primary and secondary signifiers. Consequently‚ it will be determined how these functions systematically work together to represent an ideology of timelessness and success that the advertisement is intentionally constructing. Signs and Sign Systems
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Marketing Theory lecture 11: Marketing and the sign. Chapter 10 Culture has the substance of science. How does signs come to mean anything. When we see a sign‚ such as the apple on our Apple products‚ we connect this apple with many things. And we may not connect this apple with the same assumptions. E.g. what a company can charge for a bottle of water can depend on the company’s choice of signs used in their marketing. They can advertise that they donate some of the money to charity etc. Example
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Writing 121 Oct 16‚ 2013 A Look Into The World Of “Grey’s Anatomy” Many of us survive in what we call a state of fighter flight. Worried about what others think about us‚ what we think about ourselves‚ and how it will effect us in the long run. In the world of Grey’s Anatomy‚ not only do the doctors fear for the survival of their careers‚ but struggle with the constant relationship and surgical distractions that come at them everyday. While looking around all the trauma‚ and patient cases we
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2012 Unit Profile Unit Code Unit Title Provider Unit Type Level of Study EFTSL Delivery Method SGY110 Australian and Global Society Macquarie University UGRD Undergraduate Level 1 0.125 Fully Online Unit Overview Commence your studies of society by learning about the sociological framework and establish skills for life. You will be introduced to many of the ways in which sociologists think about the most intimate aspects of life - such as sexuality‚ the family and gender - as well as
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Impact of Advertisements on Online Banking in Bangladesh Asif Rumman‚ Sabakun Naher Shetu and S. M. Riazul Islam Dept. of Marketing‚ Jahangirnagar University‚ Savar‚ Dhaka-1342‚ Bangladesh ABSTRACT Online banking is becoming much popular to all level of customers because of time saving‚ easier ways of transaction and other modern IT based baking facilities. To make the online banking more popular and create more strong customers database advertisements is significant. Advertisements are playing
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Lecture1 : Review: Last week we talked about interpersonal communications. Gofman’s argument that people put on a front or a face. Comm is dramaturgical. Different circumstances call for different aspects of yourself to be brought into the public sphere. We all know that everybody is putting up a front and acting. It is in the acting that society comes together and is able to live together. Gofman is continuation of Katz two step flow‚ role of opinion leaders‚ and importance of people in comm
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Simpsons Semiotic analysis The Simpsons began life in January 1990 on American televisions. The show centres on the Simpson family‚ a dysfunctional middle - class American family living in the fictitious world of Springfield. Now in its 14th season‚ the Simpsons has become the longest running prime - time television series. The secret to the series ’ success has been its vast appeal. The humour is diverse‚ ranging from simplistic slap - stick‚ to subtle television and movie references‚ but it is
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meaning. Semiotics is the study of signs and symbols‚ this understanding can give the viewer a more insightful interpretation towards artwork. The examination of three artists‚ Leonardo Da Vinci‚ Andy Warhol and Ron Mueck the specific viewpoints from which they produce their work are expressed. Through the analysis of elements and principles‚ as well as semiotics the intended meanings of each artist are communicated. The first artist that will be analysed in relation to the use of semiotics and symbolism
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