FINly Finance Fortnightly Since 2011 August 19th‚ 2013 - Issue 27 Loans Jargons demystified for you. Companies Bill In News Now Raghuram Rajan‚ NSEL fiasco and more! Growth Rate Dip A snapshot of the causes. What you need to know. Finance Fortnightly Enlighten yourself FINly 3 News Buzz As always‚ we bring to the latest hap- penings from the world of finance. 4 Emerging Economies Losing Luster: A Myth Have the Emerging Market
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Magazines’ Twist on Body Image While magazines may be fun to read‚ there is more to them then just information and pictures. All of the pictures in and on magazines are all usually photo-shopped. The faces are thinned‚ bodies are trimmed‚ blemishes disappear‚ body images are enhanced and appearances are dramatically changed. Believe it or not this can make a huge impact on someone and it may change their lifestyle forever. Editing and photo-shopping human beings on magazines can make a dramatic
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Influenced by Magazines Women ranging from thirteen through eighteen years of age feel they don¡¦t have the ideal body image because of the influence of magazines. We believe that a magazine has the biggest influence on women because they provide fashion and style. Every month they pull out what is "it" and not. Magazines typically create an image of young women in thin bodies or in beautiful skin. Most magazines have pictures of models with bathing suit and provide dieting and exercise
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Companies are advertising everything from cars to candy. It has been supported by O’Guin‚ Allen‚ and Semenik (2009) that manufacturers and companies are leaving no corners untouched to communicate regarding their products and services. Advertising could be defined as a paid medium to pass on the information from the manufacturer to the consumer through media in order to persuade them to use the product or service provided by the company (O’Guin‚ Allen and Semenik‚ 2009). Advertising is the major
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stop by the magazine stall. Those magazines have a very attractive appearance with impressive pictures and headings. Women’s magazines especially dominate types of magazines in the hall and they are top-selling magazines. Most of them have a focus on fashion‚ beauty‚ celebrity gossip‚ and health. They’ll also include recipes‚ relationship advice‚ “real life” stories‚ and weight-loss advice. I guess sensationalism is the formula for these tabloid magazines to appeal people. Those magazines do not really
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Marketing Advertising Services in India – A study of JWT Table of Contents PART 1: STUDY OF ASSIGNED SERVICE BUSINESS Introduction With the growing economy‚ there has been a constant increase in the consumerist desires of the Indians . The advertising industry in India acts as a catalyst of these desires as the advertising in India was primarily confined to media like newspapers‚ television etc. The industry has evolved from small businesses to a whopping 300 billion worth industry
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CASES FOR ANALYSIS ~ AQUARIUS ADVERTISING AGENCY 1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment‚ goals‚ culture‚ size‚ and technology for Aquarius? ANSWER: Aquarius is a middle-sized firm operating in a relatively unstable environment‚ particularly because in the industry it was common to lose or gain clients quickly because of consumer behavior changes or product innovation‚ sometimes with no advance warning. The technology is predominantly
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concentrates on resource‚ technology and supports on newest “Star Product” to pull the entire line. So the price has a 30% price premium over incumbents. In addition‚ its advertising strategy is distinctive. From the initial printed advertisement to sequential television advertisement‚ Plenitude always dominated advertising medium to expand its influence. In most people’s mind‚ L’OREAL Plenitude is a used by upper class and aged people who like to spend money on themselves. Oil of Olay and Pond’s
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USE OF MASSCOTS IN ADVERTISING Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Mascots - A person‚ animal‚ or object believed to bring good luck‚ especially one kept as the symbol of an organization such as a
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Table of Contents Title Page Copyright Page Dedication PREFACE PART ONE - Different Planets CHAPTER ONE - Messing with the Magic PART TWO - The Google Story CHAPTER TWO - Starting in a Garage CHAPTER THREE - Buzz but Few Dollars CHAPTER FOUR - Prepping the Google Rocket CHAPTER FIVE - Innocence or Arrogance? CHAPTER SIX - Google Goes Public CHAPTER SEVEN - The New Evil Empire? PART THREE - Google Versus the Bears CHAPTER EIGHT - Chasing the Fox CHAPTER NINE - War on Multiple Fronts CHAPTER TEN
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