1. INTRODUCTION 1.1. Purpose statement This essay presents information on culture and identity based on Stuart Hall and Kath Woodward as well as information on the Astrophotography subculture and a semiotic analysis on three objects from this subculture and how this is indeed a subculture based on Paul Hodkinson’s four criteria’s. 1.2. Culture according to Stuart Hall According to Stuart Hall (2003:1)‚ culture is about “shared meanings”. Culture: Hall (2003:1) “is not so much a set of things…or
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正面： 1. 小孩子喜欢吃快餐，但是一些成年人不喜欢，于是增加了非油炸类食品 2. 会定期推出新产品 3. 速度快 4. 餐厅一直保持很高的整洁度 5. 提供儿童套餐，德克士似乎更青睐青年中年顾客 反面： 1. 产品多而杂，味道反而不如前期好 2. 新产品大多会下架 3. 人多拥挤 4. 负面新闻比麦当劳多 5. 做健康的食品必定对时间及日期有严格的要求，快餐食品无法满足 肯德基属于百胜餐饮集团。百胜集团是世界上最大的餐饮集团，在全球100多个国家和地区拥有超过3.3万家连锁店和84万名员工。 肯德基与百事可乐结成了战略联盟，餐厅固定销售百事可乐公司提供的碳酸饮料 KFC (2013). About us. Available at: http://www.kfc.com/about/ 中国快餐店 AlixPartners (2010). AlixPartners 2010 China Restaurant & Foodservice Review. AlixPartners‚ LLP‚ 2010 Thesis‚ www
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Illustrating a female body in an advertising image is a common case. I have chosen to implement a semiotic analysis of the men’s fragrance advertisement based on Roland Barthes’s theory of the image. On the layout of the advertisement by Tom Ford appears a part of woman’s body. Cutting half of the head off from the top and everything beneath the breast from the bottom it is only possible to see her open mouth with red lipstick and her hands with red nail polish squeezing the breasts together to
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A logical place to start may be to ask ‘what is news?’ Professor Jonathan Bignell suggests that ‘news is not just facts‚ but representations produced in language and other signs like photographs.’ The newspaper is just one medium of news communication; other media include television‚ radio‚ magazines‚ and the Internet. We will concentrate on a particular news item as covered in three different British daily newspapers‚ namely The Sun‚ The Telegraph‚ and The Times. The story which is being covered
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Hall (2003) proposed that culture that plays a primary role in how meaning is constructed. A basic genetic feature of human beings is the ability to classify‚ and a system of classification (the way in which we can conceptually group information) is learnt in society. Therefore‚ culture consists of our shared conceptual maps. ’Translatability is not given by nature nore fixed by the gods. It is the result of a set of social conventions.’ (Hall 2003). Over time‚ speakers of a culture have come
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discovering self purpose‚ the story-telling elements repeatedly draw a relation between life now in modern days and growing up in America between the 1920’s and the 1960’s. By analysing the albums artwork with its lyrical content its apparent that a semiotic relationship exist within the albums artwork. The following discussion intends to demonstrate how individual codes help illustrate to the audience the albums concept of anxiety and self-purpose through the artworks characters‚ framing‚ colours‚
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effect drugs can have on an individual‚ referring to semiotics. ‘Semiotics’‚ Reference!!!!!! according to the Cambridge Dictionary is the study of signs and symbols‚ and what they mean‚ and how they are used. When applied to theatre‚ semiotics is the study of the sign-systems (Reference!!!) within theatre‚ such as lighting‚ set‚ costume‚ props‚ and dialogue and how these portray meaning in the performance and how they do this. I am going to analysis ‘Trainspotting’ ‚ which is a
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Semiotics Mind Map 1. Process school. Figure: See section 6. “’It sees communication as a process by which one person affects the behaviour or state of mind of another” Fiske (2011: 2) The Message 2. Semiotics Figure: See section 7. “The second school (semiotics) sees communication as the production and exchange of meanings” Fiske (2011: 2) Signification __? The message interacts with people on order to produce meanings The Message 3. Signs and Codes “Signs are artefacts or acts
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CHAPTER 2 Integrative Problem Donna Jamison was recently hired as a financial analyst by Computron Industries‚ a manufacturer of electronic components. Her first task was to conduct a financial analysis of the firm covering the last two years. To begin‚ she gathered the following financial statements and other data. Balance Sheets 2010 2009 Assets Cash $ 52‚000 $ 57‚600 Accounts receivable 402‚000 351‚200 Inventories 836‚000 715‚200 Total current assets $1‚290‚000 $1
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In every day life we are surrounded with imaginative constructs about gender: magazines‚ billboards‚ books‚ games‚ TV. They teach us what is natural every day. Which tells us how men and women differ in so many different ways. Creating myths like “ You are not normal‚ if you won’t find anyone”‚ “You can’t be good without man”‚ many variations of “Beauty myths”. This essay will focus first on the film The Ugly Truth (Luketic‚ 2009) arguing about gender issues‚ furthermore the films The Princess Diaries
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