PRODUCT Coca Cola AGENCY/IGNITOR McCann India STORYLINE/CAMPAIGN HIGHLIGHTS TVC opens in a cafe where a waiter is shown working rigorously cleaning dishes‚ taking orders and receiving instructions from the owner of the cafe (who seems to be a bit angry on him). On one table Bollywood actors Alia Bhatt‚ Varun Dhawan and Sidharth Malhotra are seated watching the waiter. Then Varun asks for three bottles of coke from the same waiter where Alia changed the order to four bottles instead. Varun and Sidharth
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Automobile Advertisements: Then and Now Attached are two advertisements each showing a picture of a car and two family members. Both ads demonstrate the amount of power allotted to women in the times they were made. Yet the differences in these ads far outweigh the similarities. Onefrom a 1954 Good Housekeepingshows a woman being reprimanded by her husband for wrecking their car. The otherfrom a 2003 Redbookshows a wife and mother holding her daughter with one hand and an umbrella with
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Case 7.Master Print Inc. POINT OF VIEW The group decided to take the perspective of a consultant firm hired by the General Manager of Master Print Inc. (MPI). PROBLEM STATEMENT In October 1990‚ an upward minimum wage adjustment of P17 roused a nationwide strike that caused traffic queues all over Metro Manila. Some offices‚ including MPI‚ closed earlier than usual to keep employees from getting caught on the road. However‚ it was later reported how four MPI employees who went to the beer house
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http://www.youtube.com/watch?v=_mrjXiW6DAI In technological leadership Diamonds are recovered from the bottom of the sea‚ from the beds of ancient rivers and from the bottom of frozen lakes. Success comes through: Systematic exploration and analysis Strong diamond mining experience and expertise State-of-the-art diamond processing Uniquely focused diamond technology World leading research and development “Cutting diamond is both an art and a science.” JJ Charlesworth. In the integrity
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Impact of print advertisement of dengue Introduction Dengue fever is an infectious disease carried by mosquitoes and caused by any of four related dengue viruses. This disease used to be called "break-bone" fever because it sometimes causes severe joint and muscle pain that feels like bones are breaking. Health experts have known about dengue fever for more than 200 years. Transmission Dengue virus can be transmitted from the bite of an infected Aedes mosquito. Mosquitoes become infected when
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however‚ are not as conclusive; the percentage of children who show understanding of TV advertisement is substantially lower. Effects of age‚ gender‚ and parental influence are assessed using MURALS‚ a regression analysis method for categorical and continuous variables‚ and CHAID‚ an analysis method to detect homogeneous segments on the basis of the relation between categorical dependent and explanatory variables. The age of a child turns out to have a positive effect. The effects of gender and parent-child
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Lux Toilet Soap Susan Sanders Devry University Lux Toilet Soap A 1954 ad for Lux Toilet Soap states‚ “Luscious is the word for Greer Garson’s complexion and she keeps it that way with Lux Toilet Soap.” This statement is an example of how emotional appeal is used in the ad to grab the reader’s attention. The advertiser uses character appeal by including information about Garson’s success in the ad to make the reader want to use the product. Logical appeal is used when a refund is offered to
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Mbali Maratana 12/2 Life orientation; stress identification and management 28 January 2015 Question one 1.1 The typical stressors are school/homework; tests‚ marks and application to university. from family; pressure to do well and the fear of not meeting their expectations and somehow trying to maintain a social life. The biggest stressor in my life is time‚ having no time to meet deadlines which results to lack of sleep having too much to do at once and being unprepared or the next deadline. 1
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improved our way of receiving information. So since technology is constantly changing we may begin to notice how different the idea of print materials and electronic materials really are; due to the many ways they benefit us as a society. Now in today’s society we are beginning to want to stray away from the idea of having Print materials or otherwise known as print culture. Mainly due to the fact that we are now living in a world where technology is improving so fast that most of everything we rely
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advertisers care that others‚ and not just those who can afford the condos‚ identify with the ad? Another goal of the advertisers is to get other people—not just potential buyers—to see these condominiums as valuable. Value is subjective‚ and in order for these condominiums to reach the desired status that will ensure occupancy and drive up prices‚ many people must perceive them as valuable. Thus‚ this ad is selling the condominiums’ worth to every reader of the New York Times Magazine‚ not just to
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