Structuralism and Semiotics What is Structuralism? Structuralism is the name that is given to a wide range of discourses that study underlying structures of signification. Signification occurs wherever there is a meaningful event or in the practise of some meaningful action. Hence the phrase‚ "signifying practices." A meaningful event might include any of following: writing or reading a text; getting married; having a discussion over a cup of coffee; a battle. Most (if not all) meaningful events
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An article I read this week dealt with rape and rape culture’s presence in a teenage magazine’s advice column known as “Dear Kelly”. A young girl seeking advice after being raped by a friend who she had agreed to go on a date with wrote to the “Dear Kelly” column in hopes of finding support‚ but instead attention was brought onto Kelly’s response when she outwardly stated that it had been the young ladies fault for being raped. Kelley’s direct words were “you gave every indication you were a willing
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Out of all the magazines that have a huge impact on young female athletes you would think Sports Illustrated and ESPN Body Issue would portray their female athletes better and a little more. These two magazines have continually exposed women in ways not many would agree on. Certain women have been put into passive poses‚ for example‚ Olympic skier Lyndsey Vonn‚ featured on the February 8th‚ 2010 Sports Illustrated Edition. She was put in what some people called it a “sexually provocative pose”. A
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it does so in such a beautiful classy way that the issues promoted seem barely shocking at all. In this semiotic analysis I will argue and explain how the women show that they are rebelling against patriarchy through signs of female sexualisation‚ rebellion against gender roles and female independence. Finally I will analyse what this reveals about our culture. As a starting point of analysis‚ it is mandatory to focus on the advertisement itself. The viewer is presented with what seems to be a
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Colours: The website uses very formal colours for example black and white; this portrays the magazine as being sophisticated. This would appeal to the ABC1 target audience because the colours have been used within a high end fashion magazine. The black writing on the white background also makes it stand out and look bold. The colours that are used are not very similar to the print magazine. The print magazine usually uses bright colours for the masthead where as on the website is only uses black. This
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Teens and Their Magazines There is not a day that goes by where I don’t witness a teenage girl in the mall dressed very provocatively‚ wearing short skirts‚ tight shirts‚ and covered in make-up. The group of girls she associates herself with is also dressed very sexy and in my opinion inappropriate for their age. As they walk they giggle and hold conversations about fashion and what they did with their boyfriends last night. Checking out stores for the latest trends‚ they also take a look at
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Nayong Pilipino sa Clark Clark Freeport Zone‚ Clark‚ Pampanga Welcome to nayong Pilipino sa Clark. Take a glimpse of the Filipino culture. The Philippines is a country of varied and colorful cultures. Each of the 17 regions is unique with its own food‚ language‚ customs and tradition. Hilaga Cultural Village City of San Fernando‚ Pampanga Located at the mouth of the San Fernando Toll Exit along North Luzon Expressway‚ North Philippines Hilaga ( Formerly Paskuhan Village) was transform into
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Literary Semiotics Quite often the terms semiotics and semiology are equal‚ so that often instead semiotics use semiology and vice versa. Ferdinand de Saussure speaks of the sign and the first makes the distinction between semiotics and semiology. Semiotics is the general theory of signs. Semiology study the functioning of the sign in the social practice. Today avoids this distinction and semiotics equate with semiology‚ ie‚ they are synonyms. GENERAL Semiotics: The sign does not exist only
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The Ethics of Using Image Manipulation on magazine covers. You hear that beauty is only skin-deep‚ that it fades with time or is in the eye of the beholder. Every year people spend billions of dollars on products to try to look beautiful. Every day you see ads in newspapers and on magazine covers with beautiful men and woman that have been digitally altered. All the while wondering things like what kind of makeup is she wearing‚ is she really that thin‚ how does he get his teeth so white? The answer
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Semiotics Analysis With the use of signs or pictures we can understand the intention of the meaning behind the signs or pictures in a particular way that is recognisable to a particular culture that has developed a uniform language. Say for example a picture that signifies danger would look like the picture below in context of the Critical Thinking and Global Implications section of the brochure. The sign means do not hold children whilst viewing the crocodile enclosure. It is simple to read
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