Harvest Consulting Group‚ LLC Harvest Consulting Group‚ LLC BrandSense™ Table of Contents Table of Contents BrandSense™ Introduction A Time for the Senses Recognition and Perception The Sense Connection The Case for Smell Putting the Senses Together BrandSense™ Cases Giving Your Brand Some BrandSense™ Quantitative Analysis: BrandSense Audit™‚ SensePlan™ Conclusion Sources Contact Us 01 02 03 04 05 08 09 11 12 13 14 15 Harvest Consulting Group‚ LLC BrandSense™ BrandSense™ Introduction
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The results when I asked people what sense would they rather lose were as follows: two people for hearing‚ two people for taste‚ and then one person for touch. The two people who choose hearing had about the same explanation for why they lose that one. The two people that also choose taste also had the same explanation for choosing to lose that sense. I was surprised when I asked the fifth person which they would rather lose an they choose touch‚ because for me‚ that is one I would hate to lose.
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Chemical Senses OLFACTION The sense of smell. Begins with the detection of molecules suspended in the air Olfactory stimuli Must be soluble in fat Taken through the nostrils and circulated within the nasal cavities connected to the nostrils. Olfactory epithelium Thin sheet of cells which contain neural receptors for olfaction Contains olfactory receptor cells and glia-type support cells that produce mucus Also contains basal cells which give rise to new receptors when needed Olfactory
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relationship between Richardson’s ways of constructing a character and Austen’s‚ and perhaps a relationship between the ends he’s seeking to achieve through characterization and those of Austen’s. -With that being said‚ how do we turn it into an analysis? >>> Why not begin with questions about form? -Does it matter that Richardson’s novel is epistolary first-person and Austen’s narrator is a version of third-person omniscient with a great deal of access to characters’ inward states‚ thoughts
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SENSE ORGANS RECEPTORS (Sense organs) * Transducers of specific forms of kinetic energy * Change mechanical‚ electrical‚ thermal‚ chemical‚ or radiant energy into nerve impulses in sensory neurons Two major categories: * GENERAL RECEPTORS * Often exist as individual cells or receptor units * Widely distributed throughout the body * Most numerous such as: * touch‚ temperature‚ and pain: and * to initiate various reflexes necessary for maintaining
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Systems Essentials‚ Sixth Edition Chapter 8 Systems Development • Effective systems development requires a team effort of stakeholders‚ users‚ managers‚ systems development specialists‚ and various support personnel‚ and it starts with careful planning – Identify the key participants in the systems development process and discuss their roles – Define the term information systems planning and discuss the importance of planning a project Information Systems Essentials‚ Sixth Edition Principles and
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movie production about a person with blindness‚ what type of perceptions would you want to make sure are portrayed in your movie? What myths could you debunk? What stereotypes would you want to make sure to avoid? The importance of using their other senses to “see” what the world looks like. Those of us who can see are not aware of the importance of smell‚ and touch. We see with our eyes‚ while blind people see with their hands‚ ears‚ nose‚ etc. Blind people are not always unable to see everything
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Common Sense by Thomas Paine In his book‚ Common Sense‚ Thomas Paine provides a very clear objective: to persuade American colonists to fight against the British Empire and become an independent nation. He begins on this pre-revolutionary pamphlet with general comments about the current state of the government and that people have a strong habit of confusing government with society. Paine clearly argues that society is always something to strive for‚ whereas government is a “necessary evil.”
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According to Elizabeth Kolbert‚ man-made climate change will cause the sixth mass extinction on earth. Since humans keep harming the planet‚ multiple animals have the possibility of becoming extinct over the next fifty years. Global temperatures are continuing to rise and our planet is becoming warmer. Coquerel’s sifaka (Propithecus coquereli) in the Madagascar is one of the several endangered animals that are predicted to soon become extinct. In fact‚ they have gone through a vast population reduction
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1. Sensation There are different modalities (forms) of sensation Sound‚ pain‚ pressure‚ touch‚ stretch‚ vibration‚ heat‚ cold‚ vision‚ taste‚ smell‚ proprioreception‚ hearing‚ equilibrium‚ gustation‚ etc. Each modality has a specific receptor Each modality is conducted by sensory (afferent) neurons to the CNS and is the result of different neural pathways and synaptic connections 2. Sensory Pathways 3. Law of Specific Nerve Energy Each sensory neuron carries information about
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