News has changed from a text dominant platform to a multimodal news discourse‚ which now is inclusive of visual tracks. The move towards multi-semiotic news platforms has changed the nature of news and how news happenings are presented to readers. Moya (2011‚ p. 2983) states‚ “Images and language have their own specific potentials‚ that is‚ their own affordances to make meaning. It is apparent that contemporary news discourse is constructed through image composition and the placement of news values
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Rhetorical Analysis: President Ronald Reagan ’s Farwell Address Rhetorical Analysis: Reagan ’s Farwell Address Ronald Reagan ’s Farewell Address was an amazing example of conveying the fundamentals for freedom through an emotional and visual lesson. It is no wonder that the president known as the "great communicator" was successful in painting for us a picture of who we were‚ past and present‚ and the improvements in the areas of strength‚ security‚ and
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the focal point within the show’s cinematography‚ signifying different connotations‚ specifically towards different sects and doctrines; straying into the darkest regions of ideology. To dissect it’s meanings the use of textual analysis is required with support from semiotic
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Department of English Language and Literature Semester 1‚ 2006/07 EL5221: The Linguistic Analysis of Literature Programme Lecturer: A/P Ismail S Talib Brief Module Description This interface module deals with some of the ways that linguistics and discourse analysis can be used for the analysis of literature. Among the topics covered are the grammatical features in literary texts‚ the sounds of poetry‚ and discourse situations in fictional narrative. This module will be useful for higher-degree students
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Lady Ath-Elite: A Training Facility for Female Athletes L. Donnell Grand Canyon University: MGT 660 December 20‚ 2012 Environmental Analysis and Industry Analysis Rivalry will exist among Lady Ath-Elite but the intensity will not be great. There are several gyms in Huntsville‚ Alabama; the largest gyms are the University Fitness Center‚ Gold’s Gym‚ Riviera Fitness Centers‚ Bender’s Gym‚ Curves‚ Empire Fitness‚ and the new YMCA in Madison‚ Alabama (Yellowpages.com‚ 2012). Riviera Fitness Center
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Advertisement analysis –Tesco’s 1097 We humans are programmed or born with the inherent desire to satiate our needs. Freud talked of this primitive libido‚ this innate need of humanity to want (perhaps for self-preservation ultimately.) Freud argued about the importance of the unconscious mind in understanding conscious thought and behaviour . Advertising has tapped into this primitive human libido or want desire. Advertisers use the unconscious mind to foist implicit and explicit signs and
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The commercial “Global Beer Fridge” by Molson Canadian is informative and insightful because the company uses creativity and technology in order to develop a connection between the brand and the consumer. A bright red fridge was distinctively placed outside in an open space in Toronto. What was interesting about this fridge was neither the vibrant red color‚ nor the location‚ but it was the voice-activated aspect of the machine‚ where the only way to open the fridge would be to say the phrase “I
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world in over 70 countries (more than four times the 2000 figure) the Zara format taking around 1‚000 of those stores. In March 2006‚ the group overtook Sweden ’s Hennes & Mauritz (H&M) to become Europe ’s largest fashion retailer. A. Industry Analysis Inditex belongs to the clothing industry (also called ‘textile products’ - SIC sector 2299). Although the company is also involved in the design and the manufacturing of its products‚ its main activity is the retail by means of its own stores present
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22nd February 2011 Lecture 2: Visual Analysis Making Meaning of Work A visual analysis is the process of unpacking‚ the decifering of the meaning and the making of a work of art. All works of art are Multi Layered. Aims of Lecture: 1. Analyse the complex transactions which exist in portraiture. 2. Looking at the power dynamics in the power triad/ transactions 3. Approach to analyse how a portrait can produce multiple meaning as apposed to looking for one fixed meaning. The Artist-Sitter-Viewer
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Jan blommaert and Chris Bulcaen makes a brief introduction to the study of Critical Discourse Analysis (CDA). CDA intends to use social-theoretical method in discourse analysis and is primarily linguistically based (Blommaet &ump; Bulcaen‚ 2000‚ p.447). It intends to analyze the structural relationships of dominance‚ discrimination‚ power and control through a textual study (Blommaet &ump; Bulcaen‚ 2000‚ p.448). Based on the assumption that social discourse is constructed and socially conditioned
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