The whole video of Pyraminds by Frank Ocean has him going through Alice in Wonderland kind of adventures in an almost sleep walking‚ dream state. He talks about his girlfriend cheating on him and finally ending up working at a strip club by drawing parallels between that and historical Egyptian Queen Cleopatra. Thought the first few shots of him shooting at a bar and walking in the rain don’t make sense initially‚ We can later conclude that maybe his dazed state throughout the video is due tot he
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Semiotics‚ Communication‚ and Cultural Theory: Basic Assumptions 1. Cultures are formed through language. Language is public‚ social‚ and communal‚ not private or personal. (If anyone used a private language‚ it would be very uninteresting to the rest of the world.) 2. Users of a common language form what is called a "speech community‚" though we use "speech" in this context to include many kinds of communication communities (subcultures‚ dialects‚ ethnic groups‚ social-class specific communities
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concerned with the study of human language. And as it is known for anyone who is specialised in the field‚ it is divided into branches that consist of semantics which is the study of meaning at the level of words and concepts‚ at the second stage comes semiotics which means the use of symbols ‚images to convey meaning‚ and thirdly we have pragmatics where meaning is understood through the context. So our attempt in this essay is the study of Ezra Pound’s poem ’The Garden ’from three perspectives‚ semantically
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A Semiotic Approach on How Meaning can Be Created In An Audience “Human intellectual and social life is based on the production‚ use‚ and exchange of signs” (Danesi‚ 2002) As Danesi (2002) states‚ signs are an integral part of society; from watching television‚ listening to music‚ reading‚ writing or talking‚ we are engaged in sign based behaviour. This engagement with signs is known as the study of semiotics. Dating back to 460-377BC‚ with the founder of Western medical science‚ Hippocrates
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“Look at the Pretties!” A semiotic analysis investigating the representation of gender and power through visual codes in Firefly RACHEL CHOI (N753511) Queensland University of Technology A self-proclaimed feminist‚ Joss Whedon is renowned and admired for his positive representation of women throughout his oeuvre. His history of writing strong female characters appears to perpetuate his American space western series Firefly (2002-2003) with characters like Inara and Kaylee who‚ on the surface
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Semiotics in Fashion Photography: Does it affect culture as much as culture affects it? Introduction Fashion Photography has taken quite the belittling from the conventional world of photography. Where other forms of photography ‘naturally’ capture beauty‚ fashion photography is have said to be too meticulous in ‘setting up’ the photograph. . Brookes states that‚ “fashion advertising‚ in particular‚ is seen as negating the purity of the photographic image. We see the typical [in fashion photography]
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“Young Love” vs. “Chanel No.5” A comparison between two perfume commercials with regard to semiotics‚ language and representation Written by Julia Lammer Table of Content 1 Introduction 3 2 The use of semiotics in commercials 3 3 Representation 5 3.1 How music is used to influence the addressee 5 3.2 The role of representation 6 4 The power of language in commercials 6 5 The differences between Young Love and Chanel. No 5 7 6 Conclusion
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Daniel Chandler tells us that a sign consists of two parts: the signifier and the signified. The signifier is the form that the sign takes‚ and the signified is a reaction of the signifier. For example: if the signifier is a symbol‚ then the signified could be a concept in the mind pertaining to that symbol. Knowing that there are tens of thousands of different types of signs. Charles Pierce categorized them into 3 modes. The symbolic mode is one where the signifier is not directly related to the
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How To Analyze a Film As you might guess‚ conducting a semiotic analysis of a film is a somewhat more complicated venture than conducting a semiotic analysis of a print advertisement. This is not to say‚ of course‚ that movies and advertisements do not share similarities. Both‚ for example‚ are "texts" that rely on visual imagery to tell specific stories‚ and both are in the business of promoting specific ideologies. At the same time‚ print advertisements are limited by the static nature of their
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With its semiotic foundation‚ the rhetorical tradition can provide a wealth of ideas for differentiating and integrating aspects of visual style (see‚ e.g.‚ Durand 1987). Furthermore‚ the practical bent that has characterized rhetoric from its beginnings facilitates experimentation—rhetoricians have always sought the particular style most able to compel an audience response. Lastly‚ building on the link to the reader-response tradition developed by Scott (1994b)‚ rhetorical analysis can also
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