What Features of fairy tales or legends are evident in the movie ‘Shrek’? The animated film ‘Shrek’ is a modern portrayal of a traditional story. It displays most‚ if not all qualities of both legend and fairy-tale. As the opening scene begins with non-diegetic music (audible to audience only) and a magical light shining on a large book with the traditional starting of a fairy tale ‘Once Upon a time’. This opening scene demonstrates one feature of the fairy-tale genre. This can also be seen through
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“Look at the Pretties!” A semiotic analysis investigating the representation of gender and power through visual codes in Firefly RACHEL CHOI (N753511) Queensland University of Technology A self-proclaimed feminist‚ Joss Whedon is renowned and admired for his positive representation of women throughout his oeuvre. His history of writing strong female characters appears to perpetuate his American space western series Firefly (2002-2003) with characters like Inara and Kaylee who‚ on the surface
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Semiotics in Fashion Photography: Does it affect culture as much as culture affects it? Introduction Fashion Photography has taken quite the belittling from the conventional world of photography. Where other forms of photography ‘naturally’ capture beauty‚ fashion photography is have said to be too meticulous in ‘setting up’ the photograph. . Brookes states that‚ “fashion advertising‚ in particular‚ is seen as negating the purity of the photographic image. We see the typical [in fashion photography]
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“Young Love” vs. “Chanel No.5” A comparison between two perfume commercials with regard to semiotics‚ language and representation Written by Julia Lammer Table of Content 1 Introduction 3 2 The use of semiotics in commercials 3 3 Representation 5 3.1 How music is used to influence the addressee 5 3.2 The role of representation 6 4 The power of language in commercials 6 5 The differences between Young Love and Chanel. No 5 7 6 Conclusion
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Daniel Chandler tells us that a sign consists of two parts: the signifier and the signified. The signifier is the form that the sign takes‚ and the signified is a reaction of the signifier. For example: if the signifier is a symbol‚ then the signified could be a concept in the mind pertaining to that symbol. Knowing that there are tens of thousands of different types of signs. Charles Pierce categorized them into 3 modes. The symbolic mode is one where the signifier is not directly related to the
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How To Analyze a Film As you might guess‚ conducting a semiotic analysis of a film is a somewhat more complicated venture than conducting a semiotic analysis of a print advertisement. This is not to say‚ of course‚ that movies and advertisements do not share similarities. Both‚ for example‚ are "texts" that rely on visual imagery to tell specific stories‚ and both are in the business of promoting specific ideologies. At the same time‚ print advertisements are limited by the static nature of their
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With its semiotic foundation‚ the rhetorical tradition can provide a wealth of ideas for differentiating and integrating aspects of visual style (see‚ e.g.‚ Durand 1987). Furthermore‚ the practical bent that has characterized rhetoric from its beginnings facilitates experimentation—rhetoricians have always sought the particular style most able to compel an audience response. Lastly‚ building on the link to the reader-response tradition developed by Scott (1994b)‚ rhetorical analysis can also
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Linguistic discourse analysis 1.1Defining discourse Discourse is the creation and organization of the segments of a language above as well as below the sentence. It is segments of language which may be bigger or smaller than a single sentence but the adduced meaning is always beyond the sentence. The term discourse applies to both spoken and written language‚ in fact to any sample of language used for any purpose. Any series of speech events or any combination of sentences in written form wherein
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A Semiotic Analysis of Four Designer Clothing Advertisements "The technique of advertising is to correlate feelings‚ moods or attributes to tangible objets‚ linking possible unattainable things with those that are attainable‚ and thus reassuring us that the former are within reach". (Williamson 1978:31). Hence the advertisement not only sells the reader the product‚ but also a future image of ourselves as more desirable‚ happier etc…. Through the process of being advertised a product becomes a representation
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Maclean’s is a Canadian news magazine established in 1905 by John Bayne Maclean. Distributed weekly‚ it is Canada’s only national current affairs magazine; it covers such matters as politics‚ international affairs‚ social issues‚ business and culture. On average‚ the magazine circulates 366‚394 issues per week and has a readership of 2‚753‚000. 51% of readers are men and 49% are women‚ with an average age of 45 years old. On October 11th‚ 2007‚ Volume 120 Number 41‚ October 22nd‚ 2007 issue
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