Structuralism and Semiotics What is Structuralism? Structuralism is the name that is given to a wide range of discourses that study underlying structures of signification. Signification occurs wherever there is a meaningful event or in the practise of some meaningful action. Hence the phrase‚ "signifying practices." A meaningful event might include any of following: writing or reading a text; getting married; having a discussion over a cup of coffee; a battle. Most (if not all) meaningful events
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Studying semiotics: When we are looking at the study of semiotics it means we are to analyze the use of signs and symbols that the magazine cover uses. When studying a picture‚ advertisement or magazine cover you can take almost anything as a sign or symbol‚ anything can represent anything at the discretion of the writer or editor. It is for us to interpret what each sign or symbol is representing to the best of our knowledge. Semiotics are important in a work as they give us a better insight into
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particular knowledge but she would keep her eagerness over time to learn as the company expands. At the same time it never felt as if she was struggling to lead and her instinct‚ which she correctly followed‚ never lead her in the wrong direction. Taran Swan is put in a very difficult situation having to cope with limited budget and shared resources with MTV Latin America. Furthermore it is extremely important for her business that she has a perfect understanding of the
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leading ways companies market their products. As consumers it should be our responsibility to know and understand what these advertisements actually mean. Through semiotic analysis we are able to de-code what goes through the minds of marketers when advertising a product and fully understand what the advertisement means. In this essay a semiotic analysis will be applied to Apple’s commercial on the I Phone 5 to determine how the use of signs represent the ideologies of class and wealth. The commercial
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can mean something more than life to a particular character. Both J.D. Salinger and Daniel Woodrell provide a divine illustration of how individual culture reflects the arbitrary connection of a specific symbol. In Kaja Silverman’s The Subject of Semiotics‚ theorist Charles Sanders Peirce demonstrates his specific knowledge about sign theory. He writes that a sign is “something which stands to somebody for something in some respect or capacity. It addresses somebody‚ that is creates in the mind of
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The Big Bad Swan In nature‚ there are many amazing and bizarre acts. Take‚ for example‚ the Preying Mantis. The Preying Mantis is a relatively large insect that performs a most barbaric act: after the docile and exquisite female mates with her aggressive and overpowering male counterpart‚ she eats him. Instinctively‚ the powerful male seeks out his mate and impregnates her‚ fulfilling his mating duties. However‚ the male expends all of his strength in the sexual encounter‚ and the female
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Semiotics analysis Communication & Culture Colour- When you overview the magazine the main themes of the colours which are featured are linked to the models dress. The back colour of the dress is a plain nude colour; however it is embellished with sequins ranging from‚ red‚ emerald green‚ teal and pink. The text and background on the cover of the magazine is influenced by these colours. The title featured‚ which is red and bold‚ associates with sensuality and passion which is presented in the models
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RAPE "Leda and the Swan" is a sonnet written by William Butler Yeats. The subject matter is taken from one of the many stories in Greek mythology. The swan is the god Zeus in disguise. He forces himself on Leda and because she had also had sex with her husband‚ the Spartan king Tyndareus‚ she becomes pregnant with four fetuses. The most important of these offspring on the development of the Western civilization is Helen of the Trojan War. A close study of "Leda and the Swan" reveals how Yeats
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Serrena Wortham English 101/Johnson Semiotics Essay 1 10/18/12 Country Stars Within Society There are a lot of movies with a main character stereo-typed as a cowboy that might have dark skin from working in the sun‚ is muscular‚ has rough hands‚ and a southern drawl. He might ride a horse‚ work really hard in the barn or on a tractor‚ sing or play a classic country song‚ and is gentleman to all woman. This is an image that comes in the mind of many people who think of cowboys‚ and there
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presents control in Leda and the Swan "By the dark webs‚ her napes caught his bill" Yeats’ poem ’Leda and the Swan’ was supposedly written in 1923 during the period of Irish Civil War although it was published in 1928‚ it was a time of confusion and division in Ireland. ’Leda and the Swan’ symbolises the conflicting relationship between Ireland and Britain during the early 20th century‚ this conflict is shown through Yeats’ use of violence and godly image through the swan and the loss of innocence through
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