society asserted its values through them. For example‚ the portrayal of wine in French society as a robust and healthy habit is a bourgeois ideal that is contradicted by certain realities (i.e.‚ that wine can be unhealthy and inebriating). He found semiotics‚ the study of signs‚ useful in these interrogations. Barthes explained that these bourgeois cultural myths were "second-order signs‚" or "connotations." A picture of a full‚ dark bottle is a signifier that relates to a specific signified: a fermented
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In ‘The Rhetoric of the Image’ Roland Barthes utilises an advertisement from Italian food company ‘Panzini’ in order to illustrate the three types of messages identifiable within an image. He describes these messages as ‘linguistic’‚ ‘non-coded’ and ‘coded’ messages. He identifies how images can hold significance for the reader beyond their literal meaning. Firstly‚ one can apply the first of three messages that Barthes articulates‚ the ‘linguistic’ message. The linguistic message can be described
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Formalism and New Criticism “Formalism” is‚ as the name implies‚ an interpretive approach that emphasizes literary form and the study of literary devices within the text. The work of the Formalists had a general impact on later developments in “Structuralism” and other theories of narrative. “Formalism‚” like “Structuralism‚” sought to place the study of literature on a scientific basis through objective analysis of the motifs‚ devices‚ techniques‚ and other “functions” that comprise the literary
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Presentation on Stuart Hall’s “Encoding/decoding” Hall‚ Stuart. “Encoding/decoding.” Culture‚ Media‚ Language. Ed. Stuart Hall et al. New York: Routledge‚ 1980. 128-138. Hall begins by pointing out that traditional research on communication has been critcised for being too linear by interpreting communication as a mere “circulation circuit” (128). He asserts that a better approach‚ conceptualised by Marx‚ is one which encompasses additional distinctive aspects of communication so that the
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In essence I am the six blind men‚ and the world is my elephant. I am right‚ but I am wrong. My semiotics not only guide me through the world‚ they blind me to it as well. My culture‚ my family‚ and global cosmopolitanism. These 3 streams of semiotics heavily influence how I create my world. A large part of my identity is my racial background. It plays a major role in who I am‚ and how I view everything around me. My social circle is full of people who are considered to be minorities. When I view
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Workshop Three How to Analyze an Advertisement Finding Ads’ Hidden Messages There’s more to advertising’s message than meets the casual eye. An effective ad‚ like other forms of communication‚ works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. The following questions can help foster your awareness of this process. You may be surprised
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intended meaning? * the constructionist Or is meaning constructed in and through language? this perspective has had the most significant impact on cultural studies in recent years. Two major variants or models of the constructionist approach - the semiotic approach (Ferdinand de Saussure) and the discursive approach (Michel Foucault). It is simple enough to see how we might form concepts for things we can perceive -people or material objects‚ like chairs‚ tables and desks. But we also form concepts
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A Brief Introduction to Structuralism Zhu Gang The English word “structure” comes from structum‚ the past participle of the Latin struere‚ meaning “put in order.” There are two kinds of structuralism: structuralism as a mode of thinking‚ a general tendency of thought‚ or a philosophical view‚ and the narrower definition relating it to a method of inquiry‚ deriving chiefly from linguistics. Structuralism as a way of thinking can be traced back at least to Aristotle‚ whose Poetica is an
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ESSAY PLAN Title: Writing about design principles and analysis of image Introduction * Am discussing the aspects of visual composition in this first part of this essay * Basically‚ the next part is going to explain the use of design principles applied to the visual elements The Body * This will contain all the size variation that are used * The next thing is the visual effects Conclusion * Media is just a world on its own and by this means‚ big companies uses media to
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Serrena Wortham English 101/Johnson Semiotics Essay 1 10/18/12 Country Stars Within Society There are a lot of movies with a main character stereo-typed as a cowboy that might have dark skin from working in the sun‚ is muscular‚ has rough hands‚ and a southern drawl. He might ride a horse‚ work really hard in the barn or on a tractor‚ sing or play a classic country song‚ and is gentleman to all woman. This is an image that comes in the mind of many people who think of cowboys‚ and there
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