Translation Studies in the New Millennium: Volume 5 (2007) Semiotics and the Translation of News Headlines: Making an Image of the Other Khalid Al-Shehari Sana’a University‚ YEMEN kshehari@yahoo.com ABSTRACT This paper aims to explore how certain ideologies can be signaled through the translation of news headlines. The main objective is to investigate the strategies used by an international Arab news producer (aljazeera.net) to translate into English news stories published
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authors‚ or even interdisciplinarians‚ must present our ideas to the world that seduces them to vacate their identity for a short period of time. Moreover‚ the specific subdivisions of rhetoric and writing include speech‚ logic‚ semantics‚ and semiotics. Not only is speech concerned with dialogue‚ but is practiced within law‚ religion‚ politics‚ etc. We have all been required to take a course in public speaking at one time or another‚ and it is a chance to get to know
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Within children’s literature a combination of both words and pictures can often be used to explain sophisticated stories. It has been shown that particular authors such as Brian Selznick uses certain tools and techniques allowing for the images and words to interplay resulting in the characters within novels like The Invention of Hugo Cabret to come to life‚ and address a more sophispated and serious topic. This essay will examine key tools and techniques can be used by authors to allow the text
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The Analysis of the Mythic dimension in ‘A Streetcar Named Desired’ Background This paper tells about American South which exposed in A Streetcar Named Desire written by Tennesse Williams. The changes were drawn from the life experience of the main characters in the play‚ named Blanche Du Bois. Here‚ we try to explore about the analysis of the main character‚ Blanch Du Bois. Problem and its Scope This study principally constitus the analyze of the myth in a play that written by Tennese William
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available. In this assignment I will be using two distinctly different magazines‚ Men’s Health and Cosmopolitan‚ as a platform from which to work with to discuss how the content can be seen to define specific target market’s values with regards to semiotics‚ denotations and connotations. As Tim Edwards states‚ “men’s style magazines are cultural texts and‚ as such‚ any analysis of their significance in terms of masculinity is essentially an analysis of representation” (1997: 134). Men’s Health is a
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Chapter 2 Perception 2-1 Learning Objectives When you finish this chapter‚ you should understand why: • Perception is a three-stage process that translates raw stimuli into meaning. • Products and commercial messages often appeal to our senses‚ but we won’t be influenced by most of them. • The design of a product today is a key driver of its success or failure. 2-2 Learning Objectives (continued) • Subliminal advertising is a controversial―but largely ineffective―way
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films is determined and reinforced by preexisting social patterns which have shaped the fascinated subject. Mulvey’s analysis in "Visual Pleasure and Narrative Cinema" combines semiotic methodology of cinematic means of expression with psychoanalytic analysis of desire structures and the formation of subjectivity. The semiotic end of Mulvey’s analysis enables the deciphering of how films produce the meanings they produce‚ while the psychoanalytic side of the article provides the link between the cinematic
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Visual styles always change‚ whether this is directly or indirectly associated with culture is open for analysis and debate. However‚ another illustrative style one would deem interesting is the use of symbolism and anthropomorphism in illustration. According to Jesus Rivas and Gordon M. Burghardt extract from The Cognitive Animal (2002); ‘Anthropomorphism is defined as the attribution of human properties to nonhuman entities’ (2002. P. 9) Regarding Shepard’s and Tenniel’s illustration‚ it is clear
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economy: conceptual framework or buzzword? Project on the History and Sociology of S & T Statistics‚ Working Paper 24. Gramsci (A.). 1971. Selections from the Prison Notebooks. London: Lawrence & Wishart. Halliday (M.A.K.). 1978. Language as Social Semiotic. London: Edward Arnold. Halliday (M.A.K.). 1994. An Introduction to Functional Grammar. 2nd edition. London: Edward Arnold. Harvey (D.). 1996. Justice‚ Nature and the Geography of Difference. Oxford: Blackwell. Jessop (B.). 2002. The Future of
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«Information Processing from Advertisements: Toward an Integrative Framework»‚ Journal of Marketing‚ 53. Marbach G.‚ Fabi C. (2000). L’efficacia della pubblicità: investimenti‚ valutazioni‚ risultati‚ Isedi‚ Torino. Mick D.G. (1986)‚ «Consumer Research and Semiotics: Exploring the Marphology of Signs‚ Symbols and Significance»‚ Journal of Consumer Research‚ 13. Mitchell A.‚ Olson J.C. (1981)‚ «Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? »‚ Journal of Marketing Research
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