wearer by any of the major social category systems-gender‚ class‚ race‚ age‚ nation‚ religion‚ education. • We might argue that jeans have two main social foci‚ those of youth and the blue-collar or working class‚ but these foci should be seen as semiotic rather than sociological‚ that is‚ as centers of meaning rather than as social categories. • So a middle-aged executive wearing jeans as he shops in the suburbs on a Sunday is‚ among other things‚ aligning himself with youthful vigor and activity
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Qualitative Research by Michael D. Myers Originally published in: MISQ Discovery‚ June 1997 This is the "living version". [Welcome] [Introduction] [Overview of Qualitative Research] [Philosophical Perspectives] [Qualitative Research Methods] [Qualitative Techniques for Data Collection] [Modes of Analysis] [Writing Up Qualitative Research][References on Qualitative Research] [Resources for Qualitative Researchers] [Software Tools for Qualitative Researchers] [Teaching Qualitative Research] [Calls
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discourse: they are articulations of discourse with non-discoursal elements. ‘Discourse’ subsumes language as well as other forms of semiosis such as visual images and ‘body language’‚ and the discoursal element of a social event often combines different semiotic forms (eg a television programme). But the use of the ‘term ‘discourse’ rather than ‘language’ is not purely or even primarily motivated by the diversity of forms of semiosis‚ it is primarily registers a relational way of seeing semiosis[i]‚ as one
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The Value of Culture On the relationship between economics and arts edited by Arja Klamer AM ST ERD AM UN IVE RSIT Y PRE SS The Value ofCulture The Value ofCulture On the Relationship between Economics and Arts Edited by Arjo Klamer AMSTERDAM UNIVERSITY PRESS Cover illustration: Vincent van Gogh‚ Le docteur Paul Gachet. Coli. Van Gogh Museum‚ Amsterdam Cover design: Marjolein Meijer‚ BEELDVORM‚ Leiden Typesctting: Bert Haagsman‚ MAGENTA‚ Amsterdam ISBN 90-5356-2I9-2
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Political discourse fails to explain the rise and nature of authoritarian governments in industrialized societies when it presupposes the rational political actor. Time and time again‚ the rational‚ self-interested political agent fails to measure up with particular political situations and circumstances‚ often leading to unpredictable catastrophes. This rational political actor has its origins in the Cartesian‚ ahistorical‚ self-conscious subject—a subject capable of using the "light of reason"
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Table of Contents Abstract 2. List of Tables 3. List of Figures 4. Introduction 5. Motivation 5. Means End Analysis 7. Product Attributes 8. Product Benefits and Values 9. Semiotic 10 Conclusion 11 References cited 12 Appendixes A.Ilve advertisement 13 ILVE 60CM Electric Oven with Gas Cooktop Stainless Steel T60LMP. Today’s marketers
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Gaby Pailer (University of British Columbia) Gender‚ Cultural Diversity‚ and the Comic Notes and Quotes for Discussion At the first workshop in Bronnbach‚ the group decided‚ that Andreas Böhn and I shall provide a theoretical framework for the initial session of the second workshop in Vancouver. What follows here‚ is less a concise argument than a patchwork of theories from gender studies‚ cultural and postcolonial studies as well as theories of the comic‚ which I would suggest to employ.
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class. I began by delving deep into this particular piece and branched out from there in hopes of grasping why Butler is so widely read in the communications field. Butler’s most famous published work‚ Gender Trouble‚ deals with themes of the semiotics of the human body in juxtaposition to the “performative subversions” of gender identity (Butler‚ “Gender” 372). There is a pervading discussion of internal versus external signifiers of the body. The external signifiers are “shaped by political forces
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and his influence 2.1 Charlie Chaplin’s life 2.2 Chaplin’s influence in Germany 3. The Great Dictator – content‚ semiotics and interpretation 3.1 The content of The Great Dictator 3.2 The semiotics of the movie 3.3
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Wodak-3795-Ch-01:Wodak-3795-Ch-01.QXP 9/29/2008 4:29 PM Page 1 1 Critical Discourse Analysis: History‚ Agenda‚ Theory‚ and Methodology1 Ruth Wodak and Michael Meyer CDA – What is it all about? A brief history of the ‘CDA Group’ The common ground: discourse‚ critique‚ power and ideology Main research agenda and challenges Differences and similarities – beyond the social dimension Methodology Summary and criticism 1 3 4 11 19 23 32 CDA – What is it all about? In this chapter
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