ENJOYED IN 8 COUNTRIES WORLDWIDE” To combat copycats‚ Coca-Cola develops a unique bottle‚ the Contour Bottle. Cuba‚ Canada and Panama become the first three countries outside the U.S. to bottle Coca-Cola. Bottles of Coca-Cola are delivered by horse drawn carriages. The annual ad budget reaches $1 million. Copycat beverages try to capitalize on the success of Coca-Cola. The 6 1/2 –ounce refillable glass contour bottle is introduced to
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1 Academy 1-112010-01 20‚ November 2010 KETAN R GANDHI RCG Group: Wind farming dreams Freedom from dark nights to every home through powering green energy gives us feeling of pride and sense of making a sustainable world – Rameshchandra Gandhi‚ Chairman of RCG group of companies. Wind Farming Dreams Ever since RCG group’s inception in 1972 at Rajkot‚ it has always looked at things differently. RCG group started out in Rajkot in Gujarat state with a modest beginning as small scale
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The Steel Windpipe serves best in demonstrating how I would maintain a level of detachment in order to avoid becoming emotionally compromised in serious situations while providing patient care. Bulgakov’s work describes both the external burdens‚ as well as the internal struggle many healthcare professionals face when encountering a patient who has experienced some major trauma. This story showcases a sense of humanity and responsibility to save a patient’s life at whatever cost. The piece portrays
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An Analytical Study on Titan v/s Timex with respect to STP and Consumer Behaviour Prepared for: Prof. Subrat Sahu (Marketing Management) By Khushboo Mandot Roll no: 23 SKIPS LETTER OF TRANSMITTAL November 13‚ 2008 Prof. Subrat Sahu Marketing Management SKIPS Dear Sir‚ I have completed the report that you requested. This report examines the differences between Titan and Timex with respect to its segmentation‚ targeting and positioning strategies as well
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Case studies Chapter 2 1. One of the most unusual restaurants we have today is Bagger’s Nurnberg in Germany. We all have all grown tired of slow services in food chains‚ or being bothered by Walters in restaurants. In Baggers‚ say goodbye to slow service and rude Walters‚ as this modern restaurant takes you to a fully automated and futuristic dining experience. Right from ordering food using touch screen machines on your table to delivering food right in front of you‚ Baggers will amuse you
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Mapp v. Ohio‚ 367 U.S. 643 (1991) Facts: Police received information that a bombing suspect and evidence of bombing were at Ms. Mapp’s home. Ms. Mapp refused to admit the police officers after calling her attorney and being instructed that they should have a warrant. After an unsuccessful initial attempt to gain entrance into her home‚ the police returned and pried open the door and broke a window to gain entrance. Ms. Mapp was only halfway down the stairs by time the officers had entered
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CASE STUDY: THE GENERAL MANAGER I. TIME CONTEXT Acme Kemico‚ a small chemical outfit‚ was established in the early part of 1986. It was started as a single proprietorship selling paints and house sprays. The office set-up was composed of nine persons namely: a General Manager who was also the owner of the company; an Office Manager who served as the recruiting officer‚ accountant and overall supervisor; a lawyer who acted as the company’s legal counsel; five salaried salesmen who are directly under
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Comparison: Cold or Flu Throughout a person’s life he or she will have gotten sick many times. Typically‚ when a person gets sick he or she will have a fever and nasal congestion and this usually means that it is just the common cold but it could also be the flu. Even though these two illnesses are very similar can get mixed up easily‚ there are certain differences that can help a person determine which one he or she has. Both of the illnesses have common symptoms but the flu has a few that
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About Tata Steel Tata Steel was established in 1907 by JN Tata at Jamshedpur in Bihar‚ India. The company commenced production in 1911. In the early 1980’s‚ the company initiated a modernization program for its steel plants. By the mid 1990’s‚ Tata Steel was Asia’s first and India’s largest integrated steel producer in private sector. In 2003‚ Tata Steel declared a turnover of Rs 98.44 billion with a profit after tax of Rs 10.12 billion. Q1. Discuss the reasons for aggressive branding and marketing
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1. Cold Storage a. Overview The name “Cold Storage” is an icon and its story is unique in the corporate histories of Singapore. The Company had humble beginnings - a small depot storing and selling mainly frozen meat from Australia. From that‚ it has grown to become the premier player in retailing in Singapore. Established in 1903‚ Cold Storage was the child of the Industrial Revolution and Pax Britannica‚ when Singapore was the “Clapham Junction of the Eastern Seas”. Together with electricity
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