Balsara Hygiene Products Ltd.‚ which had some fairly successful household hygiene products introduced in 1978 toothpaste‚ Promise‚ with clove oil (which has been traditionally regarded in India as an effective deterrent to tooth decay and toothache) as a unique selling proposition. By 1986 Promise captured a market share of 16 percent and became the second largest selling toothpaste brand in India. There was‚ however‚ an erosion of its market share later because of
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COLGATE WORLD OF CARE Colgate is a manufactures of a wide range of toothpastes‚ toothbrushes‚ and mouthwashes. There are many types of Colgate which are Colgate Total‚ Colgate Cavity Protection‚ Colgate Simply White‚ and many others. Colgate is the first international corporation to have obtained the Malaysian Halal Certification for its toothpaste and mouthwash products sold to consumers. Colgate also is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain
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A. Choose a specific industry (e.g.‚ grocery retailing‚ the airline industry‚ etc.)‚ and apply Porter’s Five Forces Model to discuss that industry’s competitive forces and their relative influence. Proctor and Gamble is one of the America biggest markets of household products with at least 250 brands in six main groups. These are the categories laundry‚ and cleaning‚ paper goods‚ beauty care‚ feminine care‚ and health care. P&G also makes pet food and pure filters. So far P&G market its products
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The introduction of the Wisp portable mini-brush‚ which was voted 2010 Product of the Year and marketed through online video and social media‚ increased Colgate ’s market share of the U.S. manual toothbrushes to a record 32.2% last year. In the toothpaste segment‚ Colgate took the leadership position with 36.2%. Earlier this year‚ Colgate introduced Wisp Plus Whitening with over 15 million impressions in the second quarter. Articles in Fitness and InStyle magazines and mentions on “The View” television
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2010. The oral care distribution network isdistribution network is spread across 90 cities in India. The company products are availableacross 4.3 mn retail outlets. Flag ship Brand ± Colgate Dental Cream is the largest distributed product in the Toothpaste market available in 4.1 MM stores. 1.1.1. Political 1.1.2. Economic Charging higher premium which focused on consuming and lower income classes. Pricing done on the basis of price points Packaging would be customized on the basis of price
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overseas assets and tap into the growing Asian market. Besides‚ H&H imposed a “silent management” within the partnership. Therefore‚ Colgate signed an agreement which assure no management right. The most popular product of H&H called “Darkie”‚ toothpaste used a stereotype cartoon of a black man with a smile white teeth. However‚ Colgate’s reputation suffered of the image using on this product because social and cultural behavior have changed and additionally‚ Colgate’s largest and international
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them we’re there then we’ll sit in a very comfy chair and watch Disney movies while the dentist comes. There may be other kids and you can play with them. Then the dentist assistant will come and pick your favorite brush and your favorite flavor of toothpaste. She will clean you teeth with the spinning brush and they’ll be shinning like a star! After that you’re all done and you can do it again in six months! Not so bad uh? What foods are bad for your teeth? * Soda * Caramel * Bread
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TABLE OF CONTENTS Sr. No. Topic Name Page 1. Introduction 3 2. Keeping up with the competition 3 3. Globalization 4. SWOT Analysis 5. Sustainability Strategy 6. Setbacks and Lawsuits 7. Conclusion 8. Bibliography INTRODUCTION COLGATE – WORLD OF CARE The Colgate-Palmolive Company earns 17.28 billion dollar as its annual revenue serving customers in more than 200 countries. It focuses on strong global brands in its core businesses – Oral Care‚ Personal Care‚ Home
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and a few groceries. While you are choosing items you are familiar with‚ your friends may have a different opinion‚ causing you to buy according to other’s preferences. This is also similar to television commercials. If you are used to using Crest toothpaste and see a commercial for Colgate informing you that it has been clinically proven to work better fighting against cavities compared to Crest‚ you are more likely to purchase Colgate instead of Crest. A purchase I have made recently based on a social
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JICM PROJECT ON “Pepsodent” A REPORT ON PERSONAL CARE INDUSTRY Subject: Sales Management & Personal Selling PEPSODENT Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. The brand is owned by Unilever‚ but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight. The history of Pepsodent goes back at least to the 1920s.It was advertised for its purported
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