Pepsodent Toothpaste Marketing Strategies [Type the document subtitle] [Pick the date] [Type the company name] Executive Summary: Pepsodent is a toothpaste brand with a flavor that is minty derived from Sassafras. The toothpaste brand is owned by Unilever (Pepsodent Official website‚ 2012).Pepsodent is regarded as one of the leading product in oral care. This paper assesses the present situation of Pepsodent so as to provide recommendations on it definite toothpaste brand line. The report is segmented
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Annual Report Years One - Three ------------------------------------------------- Bradyn Carson‚ Clarissa McMickle‚ Micheal Sullivan‚ Peiying Li “Perfect Smile Just a Brush Away” Mission Statement AllSmile’s mission is to provide quality toothpaste globally at a fair and honest price‚ providing customer service with a smile. Motto “Perfect Smile Just a Brush Away” ------------------------------------------------- Table of Contents To our Shareholders Page 2 Potential Future Decisions
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overall CP brand franchise? How should CP respond to P&G’s introduction of Crest Whitening Expressions (CWE) toothpaste in China and Mexico? Assessing the US market conditions From Table B in the case‚ CP and P&G are on a head to head competition for the 2004 value share of toothpaste market with 34.8% and 31.6% value share respectively. Exhibit 2A shows that in terms of US Market Toothpaste Benefit Importance‚ cosmetics benefits such as ‘breath freshening’ and ‘whitening’ are at 3rd and 5th places
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Warden Sem2 - 2010 Marketing Plan Close-up Bui Minh Hoang s3256231 Nguyen Minh Vu s3255214 Hoang Thi Mai Huong s3275008 Do Thanh Phuong Thao s3255388 Huynh Le Minh Nhat s3300531 PhanThi Ha Phuong s3299578 EXECUTIVE SUMMARY: Close-up toothpaste is one of famous products at Unilever Company in Vietnam. The slogan of Close-up is “long lasting fresh breathes to get people closer”‚ so the special feature of close up is breath freshness. Although Close-up has been in Vietnamese market for a
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toothbrush was discovered 1880. Toothpaste also saw its earliest form in ancient civilizations. Early toothpaste ingredients included powdered fruit‚ burnt or ground shells‚ talc‚ honey and dried flowers. Less agreeable ingredients included mice‚ rabbit heads‚ lizard livers and urine. Despite the decidedly non-minty flavor of early toothpaste‚ various recipes continued to appear throughout ancient history and well into the middle Ages. Unfortunately‚ many of these toothpastes contained corrosive elements
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http://www.studymode.com/essays/Banana-Peel-As-An-Alternative-For-1086931.html BANANA PEEL AS AN ALTERNATIVE FOR TOOTHPASTE ---INTRODUCTION--- Banana is very much common in the Philippines. It is one of the oldest cultivated plants and is grown in at least 107 countries‚ primarily for their fruit‚ and to a lesser extent to make fiber‚ banana wine and as ornamental plants. Musa acuminata or Musa balbisiana or commonly known as Banana has an impressive potassium content and is highly recommended
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is willing to sacrifice his identity from the Darkness in his pursuit of refinement. Pinky Madam also mentions the filthiness of his teeth as a result of him chewing paan. Balram decides to refine himself by getting rid of his old habits and buys toothpaste to reverse the effects of chewing
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each other with fairness. TEAMWORK. We reach collectively goals that we cannot reach separately. Internal Environment Factors STRENGTHS * Offers products for Personal care‚ Oral Care and Household. * Oral care‚ most likely the Hapee toothpaste‚ is offered much cheaper than the competitor’s main product‚ Colgate. * Exercised the Personal selling through door-to-door. * Focused on giving superior customer value WEAKNESSES * Lack of budget for advertising in media. *
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grown in at least 107 countries. Musa acuminata or musa balbisiana or commonly known as banana is highly recommended by doctors for patients whose potassium is low. Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active
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direct selling. The main feature of direct marketing is it provides track to reach the consumer by following the positive response of the consumers. An experience with Amway International Product is Nutrilite Protein Family Pack and Amway Toothpaste Promotion strategy is through network with team leaders‚ community influencers‚ mailing service‚ telephone conversation. Amway is world-class direct marketing company which operates in more than 88 countries especially in America‚ Europe‚ Asia
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