TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural
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History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens‚ Samuel van den Bergh and William Hulme Lever‚ 2nd Viscount Leverhulme. 1930s : Business grew and new ventures were launched in Africa and Latin America. 1969 : The Company consolidated its African businesses under Unilever SA‚ with the following operating subsidiaries. 1972 : Unilever purchased A&W Restaurants’ Canadian division 1987 : Unilever strengthened its position in the world skin care market by acquiring
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variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and perfumes or the next 67 years and then in 1873‚ they introduced their first toothpastes‚ which were aromatic toothpastes. Then 13 years later‚ they introduced the first dental creme
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nowhere in the market! The company lost out heavily in ad and promotion expenses‚ not to count the lost (wo)man-hours. GPI did not bother to research the smoking habits of Indian women. Our women actually prefer popular men’s brands! 7. Ponds Toothpaste had been a dismal failure. Learning: The key to successful brand extensions: the determination that the proposed extensions are consistent with core brand values. Brand extension ideas should not emanate from management’s point of view‚ but from
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2. The 4Ps of Marketing – Product‚ Price‚ Promotion‚ and Place Needs are obviously met by the product itself. Needs‚ however‚ can also be met by the other components of what is called the marketing mix. These other components are Price‚ Promotion‚ and Place. The Price component of the marketing mix is defined as the original price that a producer sets for its product. This original price may be different from the final price paid by buyers because of promotional offers or because of individual
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Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior
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YOU MADE IT – NOW SELL IT! Have you ever wondered why great products don’t … been amazed at some … BILLY BASS Truth is… success may not depend as much on your product‚ as it does your sales strategy My name is … Welcome to … We’re here to talk about how you can create a successful sales … Why Me? ME Been in your shoes‚ fortunate to have been successful getting products into markets People hire me to create strategies to get their products into new and existing markets Happy to share some
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you have orthodontic braces. Caring for Your Teeth and Mouthguard As you know‚ looking after your teeth involves brushing twice a day with fluoride toothpaste like Colgate® Triple Action Toothpaste and flossing regularly. But here’s how you can keep your mouthguard in the best of shape. • Brush your mouthguard with a toothbrush and toothpaste before and after using it‚ or at least rinse it with water. • Clean your mouthguard occasionally with cool soapy water and rinse well. • Use a sturdy container
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Baking Soda * ¼ tsp. Salt * 2 tsp. Pureed strawberry d. Procedure 1. Puree the strawberry 2. Put 5 tsp. of baking soda into a mixing bowl -Baking soda has a natural cleansing ability and can be found in some commercial toothpaste. It’s non-toxic and will help polish your teeth. 3. Then add ¼ tsp. salt. 4. Add 2 tsp. of pureed strawberry 5. Mix
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addition‚ to fun facts people did not start using a tooth brush and toothpaste until 1905 and the concept of dental hygiene was not introduced to society until 1913 by Alfred Fones.
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