129095855 Student Name: Lee Xiao Xiang Module Leader: Keith Brighty Table of Content Page 1. Introduction 3 2. Perception 3 3. The positioning map 4 4. Sensory systems 5 5.1. Vision 5 5.2. Sound 7 5.3. Touch 8 5.4. Smell 9 5.5. Taste 10 5. Sensory Thresholds 11 6.6. Absolute Thresholds 11 6.7. Differential Thresholds 12 6. Subliminal Perception 12 7. Perception Selection 13 8.8. Exposure 13
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OBJECTIVE 1: Sensory Systems: $44 milion dollars was pumped into the Milk industry for advertisement due to teens drinking more soda. Consumers are never far from advertisements‚ product packages‚ radio television commercials‚ and billboards-ALL CLAMORING FOR OUR ATTENTION. The messages to which we do choose to pay attention often wind up differeing from what the sponsors intended‚ as our own unique experiences‚ biases‚ and desires. Sensation: refers to the immediate response of our sensory receptors
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sense organs‚ which send that info to the brain Perception: the brains interpretation of raw sensory data Difference = sensation is the result of your body’s senses sensing something while perception is what you see and fail to see in it Transduction: converting an external energy/stimulus into electrical activity within neurons (done through sense receptors) Sensory receptors: specialized forms of neurons Sensory adaptation example: the cold lake we jump into for a summer swim feels freezing at first
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1. How does sensory adaptation affect advertising comprehension? How can marketers overcome sensory adaptation and increase the likelihood that consumers will notice their ads? Sensation is the immediate and direct response of the sensory organs to simple stimuli such as advertising. Sensory receptors are human organs that receive sensory inputs. Human sensitivity refers to the experience of sensation. Sensitivity to stimuli varies with the quality of our sensory receptors and the amount or intensity
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Chapter 4- Sensation and Perception * Sensation vs. Perception * Sensation- Basic processes by which sensory receptors and the nervous system: Receive and represent stimulus energies from environment‚ and entails basic psychological experiences. * Bottom-Up Processing- Sensory detection and encoding; construction of whole from parts. * This includes Lines‚ shapes‚ angels‚ colors‚ items/events that grab our attention * Perception- Interpretation and integration
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What is Synesthesia? Synesthesia is a perceptual condition of mixed sensations: a stimulus in one sensory modality (e.g.‚ hearing) involuntarily elicits a sensation/experience in another modality (e.g. vision). Likewise‚ perception of a form (e.g.‚ a letter) may induce an unusual perception in the same modality (e.g. a color). What is synesthesia? Synesthesia is a condition in which one sense (for example‚ hearing) is simultaneously perceived as if by one or more additional senses such as sight
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Human Sensory Systems Objectives · Describe how sensory receptors communicate to the central nervous system. · Describe receptors that detect temperature‚ pain‚ touch and pressure‚ muscle length and tension‚ and blood pressure. · Describe the nature of vision in terms of its stimulus on the function of rod and cone cells. Introduction The function of the brain is to convey messages to different parts of the body. Messages are conveyed from a nerve cell to another nerve cell‚ muscle cell
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2.05 Sensation and Perception Explain the role of each sensory system in human behavior. 1. Sight Sight allows humans to see their physical environment. This sense helps us to make judgements and navigate our environments more safely. People who are unable to see must rely on other senses to do those things. 2. Sound Sound allows humans to process sounds and to interpret sounds into meaningful messages. This helps humans to be aware of things in their environments that they cannot see. 3. Smell
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them. Marketing stimuli have important sensory qualities. We rely on colors‚ odors‚ sounds‚ tastes‚ and textures (the “feel” of products) when forming evaluations of them. Each of these sensations is discussed and placed into proper context of marketing usage and attention attraction. How do our sensory receptors pick up sensations? The answer is exposure. Exposure is the degree to which people notice a stimulus that is within range of their sensory receptors. A stimulus must be presented at
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3.1 How does sensation travel through the central nervous system‚ and why are some sensations ignored? Sensation is the activation of receptors located in the eyes‚ ears‚ skin‚ nasal cavities‚ and tongue. Sensory receptors are specialized forms of neurons that are activated by different stimuli such as light and sound. 3.2 What is light‚ and how does it travel through the various parts of the eye? The natural agent that stimulates sight and makes things visible. Light rays enter the eye through the
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