Company Selling/Customer Service Jardine Cycle & Carriage was a leading distributor of motor vehicles in Singapore. So successful had its efforts been in developing the market for its flagship brand of Mercedes Benz cars that parallel importers entered the market to compete for a slice of the pie. C&C had tried to counter the parallel importers through various means such as negative advertising‚ withdrawal of warranty services and discrimination against Mercedes that were not purchased from the
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provider‚ took over the roles and responsibility to operate Singapore’s Mass Rapid Transit (MRT) when it started its operations back in 1987. From 1987 to 2013‚ SMRT has grown from a medium sized corporation to a billion dollar Multi-national Company. SMRT now controls the far-reaching MRT and the light rail (LRT) system in Singapore which includes 93 stations which spreads over 136.4 km (as of 2013). Beside the MRT and LRT‚ SMRT as well owns a fleet of 1‚050 Buses which seamlessly connect people to their
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ROI / CREATIVE BRIEF Issues What are the key issues facing the brand? * The first time The cheesecake factory is opening an outlet in Asian country. * The Cheesecake Factory has never existed in Singapore before. There is zero brand awareness in Singapore. * The restaurant lacks the brand recognition and loyalty its competitors have already accumulated in Singapore market. Objectives What are the client’s marketing objectives? * To attain a sales total of SGD3
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Transit System (MRTS) like Delhi Metro‚ affected the car buying behaviour of resident commuters? Report Summaries Evaluation of Public Transport Systems: Case Study of Delhi Metro: Tiwari G.‚ _Associate Professor for Transport Planning‚ Advani M.‚ Research Scholar‚ Transportation Research and Injury prevention Programme‚ Indian Institute of Technology‚ Delhi_ The case study analyses the methodology and arguments used to justify the investments made in Mass Rapid Transit Systems (MRTS) which have
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lap of luxurious sights and sprawling urban hubs that offer reliable access to city splendors‚ historic sites‚ meeting and convention centers. The hotel is within walking distance to shopping and entertainment complex‚ and the Metro Rail Transit (MRT) station. Within Ayala Center and close proximity to the Philippine Stock Exchange‚ Ayala Museum‚ Greenbelt (Lifestyle Center)‚ and Santuario de San Antonio Church. Vision “To deliver to the world the exceptional hospitality experience that reflects
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Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i. TV Commercials 14 ii. Magazines for Young Women (Print Advertisements) 14 iii. Commercials in Cinemas 15 iv. Road Shows 15 v. Billboards/ Decals on MRT Stations 15 vi. Skin Analysis Booth in Health & Beauty Stores (Watsons‚ Guardian Pharmacy & SASA) 16 8.2 Modern’ or Online Advertising 16 vii. Social Media Platforms 16 viii. Guest Bloggers 17 ix. Guerilla Marketing 17 9. Creative
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drawn attention of many other metro cities within India as well as outside India to have their own Mass Rapid Transit System (MRTS). In fact‚ MRTS project in Mumbai‚ Chennai‚ Bangalore as well as Hyderabad are already in advanced stages of tendering‚ design and implementation etc. It is to be noted that the most important requirement for successful implementation of any MRTS project is dependent on the appropriate selection of Rolling Stock (metro trains) based on the profile of that city i.e. commuter
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1.0 SWOT Analysis – An Overview SWOT analysis is widely used by corporation all over the world to help them in developing their corporation’s business strategy. It is a normal practice that when we conduct business strategy‚ the main point that we will look into is the strength and weakness that leads to the profit and loss of the corporation. How we tackle the strength and weakness are by conducting study on the opportunities and threats seen surrounding. SWOT is an acronym that stands for Strength
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Forever 21 Marketing Plan Index 1. Executive Summary…………………………………………………………………………………………….…3 2. Environmental Analysis…………………………………………………………………………………….….3 2.1 Apparel Market Analysis………………………………………………………………………….….3 2.2 Competitive Analysis……………………………………………………………………………….…5 2.3 SWOT Analysis………………………………………………………………………….………………….7 3. Objectives………………………………………………………………………………………………………………10 4. Marketing Strategies………………………………………………………………………………………………12 5. Detailed Action Plan………………………………………………………………………………………………
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[Type the company name] PM Project Case Study on The Delhi Metro Project Phase I [Type the author name] [Pick the date] The Delhi Metro Project: Saga of an Effective Project Management Introduction: “Everyone who has traveled by the Delhi Metro wants one in his or her city. Today‚ there is a national resurgence in public interest in urban public transport” Dr. Manmohan Singh‚ Prime Minister of India‚ in 2006 The need for a reliable public transportation was felt in Delhi for
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