Literature Review The Literature Review represents relevant literature and theories which this research focuses on. Social media is defined as “the use of technology combined with social interaction to create or co-create value” (Jantsch‚ 2008). It is an emerging channel for marketing around the globe. In the modern days where social media is widely used‚ what needs to be communicated to the customers is‚ in a way‚ determined by them (Kietzmann‚ Hermkens‚ McCarthy‚ & Silvestre‚ 2011‚ p. 242)
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Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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ORGANISATIONAL CHANGE MANAGEMENT Assignment 2 – Literature Review It is not the strongest of the species that survives‚ nor the most intelligent‚ but the one most responsive to change. - Charles Darwin
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CHAPTER 2 LITERATURE REVIEW 2.1 Types of Discipline Problems 2.1.1: Vandalism According to article ‘What is vandalism’‚ written by Dye1‚ she defined vandalism as a crime that generally involves the destruction‚ disfigurement of public or private property. A person does not have to destroy a property to be charged with vandalism. This crime can include acts that simply demise a piece of property. For example‚ a person may rip the seats of a school bus. The bus is still operable‚ but its value
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Management Literature Review “During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular‚ Peters and Waterman’s (1982) book entitled In Search of Excellence: Lessons from America’s Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture.” Wilson (1996:87) Corporate culture has always been a part of every business since it was first introduced in the 1980’s. It doesn’t
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Chapter II The Review of Related Literature and Studies 2. 1 Review of Related Literature 2.1.1 Local Literature According to Sotelo‚ 2005‚ Interactive Learning‚ is a pedagogical approach that incorporates social networking and urban computing into course design and delivery. Interactive Learning has evolved out of the hyper-growth in the use of digital technology and virtual communication‚ particularly by students. Beginning around 2000‚ students entering institutes of higher education
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Literature review of Efficiency and productivity of banking firms Introduction Measuring the efficiency and productivity of banking firms has been playing a predominant role in helping managers or regulators to achieve a better understanding of the success or failure of policy strategies and make better decisions. Furthermore‚ the evaluation results of efficiency are also of major importance to stock owners‚ depositors and investors. The influence of ownership on cost and profit efficiencies
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RELATED STUDIES FOREIGN 1. HOW TO USE GESTALT INTERPRETATION FOR VENTILATION-PERFUSION LUNG SCINTIGRAPHY Introduction: The use of a so-called gestalt interpretation‚ an integration of different sets of criteria and the physician’s own experience‚ has been advocated in the interpretation of lung scintigraphs of patients with clinically suspected pulmonary embolism. However‚ data on the reliability of this approach are limited. The aim of this study was to investigate the observer variability
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With the significant manipulation in the representation of women in the society‚ it is surprising that the relationship between globalisation and gender inequality have attracted considerable attention in the recent decades. The stereotypic representation of Asian women has been an ongoing issue constantly in conflict within Asian countries. It has been acknowledged that women lacked in the benefits of rights and privileges. They are crucially restricted in terms of education‚ work‚ financial opportunities
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Literature Review this chapter will give an insight into the meaning microcontroller based dot matrix advert display system‚ ways by which it could be achieved‚ here some discrete components such as resistors‚ capacitors and transistors with integrated circuits (IC) were used to make this work and it’s wiring easier to understand. By the end of this chapter‚ one would stand a better chance of having an understanding of what microcontroller based dot matrix advert display system is all about‚ taking
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