managing one ’s money would be giving good customer service. Excellence in customer service is the most important tool for sustained business growth. Customer complaints are part of the business life of any corporate entity. This is more so for banks because banks are service organizations. As a service organization‚ customer service and customer satisfaction should be the prime concern of any bank. Banks believe that by providing prompt and efficient service to their customers‚ this is essential not only
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Why quality customer service is more important in banking industry? Behaylu W.Deneke Most‚ if not all‚ private commercial banks in Ethiopia use almost the same marketing approaches to attract customers. They develop the traditional banking products and open branches everywhere then promote their branch and Products aggressively on the traditional channel. Before going to the detail let me differentiate between bank product and bank services. The bank products are deposit‚ borrowing or other
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Introduction In the face of slowing industry growth and new competition‚ today’s retail banks are under tremendous pressure to grow organically. With formidable competition from both traditional brick and mortar operations and emerging Internet banks‚ a large number of banks are having trouble meeting performance expectations because they are unable to differentiate their business‚ reach customers likely to respond to new sales opportunities or make the most of their valued staff.
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MARKETING OF BANKING SERVICES. 1. Introduction. Bank Marketing. Why Bank Marketing. Features of Bank Marketing. Services. Characteristics of Services. Difference between Product and Services. 2. Marketing. Features. Marketing of Tools and Techniques. Marketing Mix in Banking. Growth of Service Market. Marketing Approach in Banks. 3. Justification for Marketing the Banking Services. Satisfaction of Customer Needs. Bank Marketing in the Indian Perspective. 4. Articles
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economic integration today‚ the legal framework is fluency‚ the barriers of discrimination between the banks no longer exist‚ the services of almost equivalent. The bank do more advanced technology will certainly capture the advantage. Most of the banks are using computers to automate the processing stage to optimize performance and limit manually. Banking industry is becoming more competitive. Customers today have more opportunities to reach more information. They have more options in choosing
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Marketing of Banking Services Marketing scope in banking sector should be considered under the service marketing framework. Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand‚ financial marketing is the function which relates uncongenitalies‚ differences
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Journal of Money‚ Investment and Banking ISSN 1450-288X Issue 6 (2008) © EuroJournals Publishing‚ Inc. 2008 http://www.eurojournals.com/finance.htm Costing the Banking Services: A Management Accounting Approach Jordi Carenys Professor at the Management Control Department. EADA Business School EADA‚ c/o Aragó 204‚ 08011 Barcelona‚ Spain E-mail: jcarenys@eada.edu Tel: 934 520 844; Fax: 933 237 317 Web: www.eada.edu Xavier Sales Professor at the Management Control Department. EADA Business School
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Banking Industry in UK 1.0 Introduction The UK Banking sector is the world’s third largest in terms of Return on capital & efficiency after USA and Japan. Around 3.5% of the total UK’s workforce is working in banking sector and it is providing services to 95% of the population. UK is considered as Investment Hub for Private Banking & Investment in the international Market. 2.0 Size and Importance of Banking Industry to National Economy The UK Banking sector is one of the largest sectors to the
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Contents 1. Introduction 2 2. Industry Analysis 3 2.1 Industry Background 3 2.2 PEST (EL) analysis 4 2.2.1 Political 4 2.2.2 Economic 5 2.2.3 Social-Cultural 8 2.2.4 Technological 10 2.2.5 Environmental 11 2.2.6 Legal 11 2.3 Summary of the PESTEL analysis 11 3. Porter’s Five Forces on retail banking industry. 12 3.1 Rivalry among Existing Companies 13 3.2 Entry barrier 14 3.3 Supplier power 16 3.4 Buyer power 17 3.5 Availability of Substitute products 19 3.6
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THE INDIAN BANKING INDUSTRY The last decade has seen many positive developments in the Indian banking sector. The growth in the Indian Banking Industry has been more qualitative than quantitative and it is expected to remain the same in the coming years. Based on the projections made in the "India Vision 2020" prepared by the Planning Commission‚ the report forecasts that the pace of expansion in the balance-sheets of banks is likely to decelerate. The total assets of all scheduled commercial banks
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