Model of Service Quality 2 2-2 Variations of the Gaps Model Five Service Quality Gaps Variations of the Gaps Model Six Service Quality Gaps Variations of the Gaps Model 13 Service Quality Gaps (Gaps Model gone wild) Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality The Customer Gap (Sometimes referred to as Gap 5) 2 The Provider Gaps: Gap 1 – The Listening Gap not knowing what customers expect Gap 2 – The Service Design and
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Characteristic of services Intangibility Unlike products services cannot be counted‚ measured‚ or felt. It is difficult to explain to the customer what a specific feature in the service will give to the customer. As services are intangible‚ the perceptions of customers regarding the service may differ at any given amount in time. Each customer will have a different perception and experience about the same service. But in a hotel the quality of service is not only dependent on the courteousness
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Service blueprinting at Grupo Fernando Simao Grupo Fernando Simao noticed that they had some inefficiencies at one of their dealerships. When they took a closer look they found out that only 60% of the jobs were finished on time. In terms of value-creation for the customer it is clear that this has to improve. If they took a look to the value-creation for the company their biggest struggle was that there was only value-creation during 40% of their paid work. To solve these problems GFS decided
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Services represent approximately 80 percent of the U.S. GDP and a growing percentage of the GDPs of countries around the world. Companies‚ governments‚ and universities worldwide have recently awakened to the realization that services dominate global economies and economic growth.1 Yet‚ in practice‚ innovation in services is less disciplined and less creative than in the manufacturing and technology sectors.2 While Business Week’s 2007 top twenty-five most innovative companies list includes
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The Service Blueprints overview Compiled by Marc Fonteijn - marc@31v.nl - May 2010 http://31v.nl/weblog/2010/05/the-service-blueprints-overview before you continue I don’t take any credit for the blueprints your are about to see. All the rights belong to respectfull owners. Everything you will see in the coming slides is or has been publicly available on the internet. I’ve done my best to included a refrence to the source of the example where I could. source: Brandon Schauer - http://www
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Review Question (pg. 54‚ no. 12) The term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous
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Service Capacity * Service Capacity is defined as the maximum level of value-added activity‚ which can be consistently achieved over a period of time under normal operating conditions. * The important consideration is that the service provider should be able to sustain provision of service at such a rate comfortably under normal working conditions. * It can be expressed as : 1. Max. number of patient attended by a Doctor / hr. 2. Max. number of calls attended by a Executive
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Gym candy is a story about Mick Johnson. He is a son of a former football player. He tries to be better than his dad so he use steroids to enhance his performance. He uses the steroids to build muscle but gets addicted to it. When his friend founds out about it‚ he tries to kill himself. The traits Mick show is active‚ angry‚ and depressed. Mick is active because he is a football player and a student athlete. “I tucked the ball tightly against my side and took off straight for the goal line.”(p111)shows
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A SUMMER TRAINING REPORT ON EMPLOYEE JOB SATISFICATION AT DAINIK BHASKAR AND DAINIK JAGRAN SUBMITTED TO PUNJAB TECHNICAL UNVERSITY JALANDHAR In partial fulfillment of requirement for the award of degree Of MASTER OF BUSINESS ADMINSTRATION (MBA) Supervised by Submitted by Ms GAGANDEEP KAUR BAVNEET SANDHU ASSISTANT PROFESSOR MBA 4RD SEM 1273393 GLOBAL INSTITUE OF MANAGEMENT AND EMERGING TECHNOLOGIES AMRITSAR SESSION
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Friday’s? Is the dramaturgical analogy a good one? The service encounter at TGI Fridays can be seen as a theatrical drama. Décor has become a key element in the TGI Fridays experience transforming an otherwise bland and boring industrial type building into a theatrical stage‚ which shows that the servicescape is standard all around the world. The restaurants of TGI are remarkably similar throughout the world which shows that the blueprint is standard with a large central bar area with dining facilities
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