Chapter 1 Introduction to Service Marketing Contents [A] MEANING AND DEFITION [B] FACTORS RESPONSIBLE FOR GROWTH OF SERVICE SECTOR [C] ROLE OF SERVICES [D] CHARACTERISTICS OF SERVICES [E] CLASSIFICATION OF SERVICES [F] SERVICE MARKETING ENVIRONMENT [G] GOODS/SERVICE MARKETING [H] PRODUCT SERVICE CONTINUUM [I] CONSUMER BEHAVIOUR [J] SERVICE MARKETING TRINITY [K] SERVICE GUARANTEE [L] SERVICE ENCOUNTER [M] ZONE OF TOLERANCE [N] CORE AND SUPPLEMENTARY PRODUCT [O] BUYING ROLES [P]
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A service-level agreement (SLA) is a part of a service contract where a service is formally defined. In practice‚ the term SLA is sometimes used to refer to the contracted delivery time (of the service or performance). As an example‚ Internet service providers and telcos will commonly include service level agreements within the terms of their contracts with customers to define the level(s) of service being sold in plain language terms. In this case the SLA will typically have a technical definition
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civil service system? A civil service system can be defined as the administrative part of a government or the employees of a government excluding military personnel. They are merit based jobs and prospective employees are required to take exams to be considered for employment. According to their website‚ “The Federal civil service includes all appointive positions in the executive‚ judicial‚ and legislative branches of the Federal Government‚ except positions in the uniformed services” (Personnel
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Location Service and Room Chatting System Using Android Bluetooth A.LINGESWARI#1 ‚C.SHOBANA#2‚ D.BHAVANI#3 #ECE‚ VEL TECH MULTI TECH Dr.RANGARAJAN Dr.SAKUNTHALA ENGINEERING COLLEGE No.60‚ AVADI-ALAMATHI ROAD‚CHENNAI-600062‚TAMILNADU‚INDIA 1jo.lingeswari@gmail.com. 2shobi_choki@yahoo.com 3bhavaniece26@gmail.com Abstract—Android platform is a new generation of smart mobile phone platform launched by Google. Android provides the support of mobile map and location service‚ which
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INTRODUCTION & SERVICE PLANNING DIFFICULTIES Servis operations is an enterprise that provides work performed in an expert manner by an individual or team for the benefit of its customers. Service businesses are enterprises that are established and maintained for the purpose of providing services rather than product to private and commercial customers. In a service business‚ you would be looking to add people who possess the requisite skills to perform the work. The typical service business provides
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O’Toole’s criticism of the U.S. Forest Service is one that people need to decide whether or not they want to side with it. There is good and bad sides to his criticism that we will take a look at‚ as well as including how Krieger’s position on preservation and conservation take place. Let begin by taking a look at the good side of his criticism. In his criticism‚ O’Toole points out a flaw in the U.S. Forest Service’s plan of attack. The incentives they are offering do no attain to everyone. When
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care workers must happier and healthier service user. To be sure the service user is always at the centre of care‚ health care professionals need to be able to understand how it feels to be in the service user’s position‚ using those services. Also‚ the service user has to be involved in all levels of their care and development to always make the patient feel like the main priority. Allowing service users to make their own decisions is a large part of service user centred care as they would feel more
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Module - 1 Meaning: According to Philip kotler Service:-“any act or performance that one party offers to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to the physical product.” According to leonard l.berry “Goods can be defined as objects‚ devices or things‚ whereas services can be defined as deeds‚ efforts or performances.” Characteristics of services: Intangibility: • Cannot be seen like the physical products
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SERVICES MARKETING SERVICE ENCOUNTER REPORT I have evaluated six encounters with a variety of industries; they are all from the service sector. A service sector business is one in which the perceived value of the offering to the buyer is determined more by the service rendered than the product offered. The services I encountered have various levels of intangibility. For example‚ my service encounter at Odeon cinemas included physical aspects such as the theatre‚ popcorn‚ and tickets. However
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Product and Service Costs Output represents one of the most important cost objects. There are two types of output: products and services. Products are goods produced by converting raw materials through the use of labor and indirect manufacturing resources‚ such as the manufacturing plant‚ land‚ and machinery. Televisions‚ hamburgers‚ automobiles‚ computers‚ clothes‚ and furniture are examples of products. Services are tasks or activities performed for a customer or an activity performed by a customer
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