MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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Ocean Dumping: Key Issues Liz Gomez Ocean Dumping: Key Issues Marine debris is the official designation and referents to human created wastes that pollutes and are dumped deliberately or accidentally in lakes‚ waterways‚ seas and oceans. While certain debris naturally float on bodies of water (i.e. logs and trees that got cut via natural events)‚ certain communities‚ peoples and industries the world over deliberately dump debris and garbage in bodies of water without much thought into the
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Liberal Studies - Revision notes Module 1 – Personal Development and Interpersonal Relationships 1. self concept – academic achievement‚ body image‚ personality‚ identity 2. self-esteem – ideal self‚ actual self‚ self defence mechanism 3. Maslow’s hierarchy of needs A. physiological needs B. security C. affiliation D. self-esteem E. self-actualization – life goal 4. intellectual/cognitive development – independent thinking‚ rebellious behaviour‚ anti-social behaviour‚ juvenile delinquency
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Marketing Concept When one thinks about marketing‚ many different things come into mind; however‚ the actual definition of Marketing Concept is: “identifying consumer needs and then producing the goods or services that will satisfy them while making a profit for the organization.” (Gitman & McDaniel‚ 2008) Basically‚ the marketing concept comes down to being able to offer the consumers something that they find valuable. Value is the key term that comes into play. The marketing concept consists
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Discussion Section-1 November 17‚ 2011 The other CO₂ Problem Todays oceans are not the same as they once were prior to the industrial revolution. The ocean serves as a reservoir for the worlds green house gasses. The increase in anthropogenic CO₂ has also resulted in an increase in the uptake by the ocean of CO₂. As a result of this uptake‚ the ocean is becoming progressively more and more acidic. This acidification of the ocean is expected to have great impacts on marine ecosystems. Coral reefs
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12/17/2010 MSc OR/BAC | Courier Services | Managing Business Operations | SERVICE OPERATIONS MANAGEMENT - group 5 | Contents Service Definition 2 Intangibility 2 Heterogeneity 2 Inseparability 2 Perishability 2 Service Classification 3 The Volume Measure (Silvestro) 3 Other Service Classification Models 4 Service Design 5 What is the philosophy behind the service design? 5 What to deliver to courier service customers? 6 How to deliver? 7 The blueprint diagram 7 Customer actions
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Have you ever thought about how ocean acidification affects organisms that live in the ocean‚ or even what ocean acidification is? First off‚ ocean acidification is a term used to describe significant changes to the chemistry of the ocean. This happens when carbon dioxide is absorbed by the ocean and reacts with seawater to produce acid. Ocean acidification affects many organisms’ homes and shelters. It also destroys many reef ecosystems. Ocean acidification is a bad thing. It’s bad because it
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The Ocean matters. The coral reef is a home to more than 3‚000 species of fish‚ 700 species of hard coral and around 100 other species. Scientists say that there could be 1-8 million undercovered species. If not protected all these species have nowhere to go and the undiscovered species will likely not be discovered. We cannot let these species die a whole ecosystem will be lost. Ocean Conservancy was created in 1972‚ they offer 2‚300‚000 jobs to people. Over the 25 years the organization was
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Satpura National Park Satpura National Park is in the district Hoshangabad of Madhya Pradesh in India. It gets its name from the Satpura hill ranges (Mahadeo hills). It covers an area of 524 km2 (202 sq mi). Satpura National Park‚ and along with the adjoining Bori and Panchmarhi Sanctuaries‚ provides 1‚427 km2(551 sq mi) of unique central Indian highland ecosystem. It was set up in 1981. The terrain of the national park is extremely rugged and consists of sandstone peaks‚ narrow gorges‚ ravines and
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Simply stated‚ the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood‚ forgotten‚ or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation)‚ rather than on the firm’s current products (production
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