“ANALYSIS OF POSTPAID SERVICES OF AIRTEL BANGALORE” Dissertation Submitted to the ALAGAPPA UNIVERSITY in partial fulfillment of the requirements for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY K.V.D MAHESH Enrollment No:-083173921 [pic] Project Guide Mr.V. R . RAJENDRA KUMAR M.B.A‚ M.phil‚ P.H.D FACULTY MEMBER OF NIILM SCHOOL OF BUSINESS DIRECTORATE OF DISTANCE EDUCATION ALAGAPPA UNIVERSITY KARAIKUDI
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and Police Service Academy to figure out what changes or improvements are needed for the enhancement and betterment of the program. Program evaluations are helpful because the results find what works and why and decides the relevance of the program (Westat‚ 2010). According to McDavid‚ Huse‚ and Hawtorn (2013) Needs assessments provide evidence for choices in the provision of services to benefit society. Furthermore‚ “needs assessments facilitates building relationships among service providers and
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Industry Analysis Refilwe’s Cleaning Service will target the middle and high income households cleaning market. RCS is offering a high quality‚ perfect and totally trustworthy service for middle and high income households. We will be doing general house and yard cleaning twice a week. We will be marketing our service to these people through word of mouth referrals as well as advertising in the weekly advertiser. Although there are lots of competitors‚ we pride ourselves with offering best quality
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CLASSIFICATION OF SERVICES. (FRAMWORKS FOR ANALYSIS OF SERVICES). Problem: narrow exposure of managers to the variety of service industries; managers perceive their service as unique; management personnel is usually inbred; as a result‚ marketing thought in the field of services is underdeveloped. E.g.‚ hoteliers often spend their whole life in the industry or even one company‚ most airline managers have grown up in the commercial aviation industry‚ bankers and hospital administrators usually
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Services Marketing Name：Hang Hu Student number: 12350648 Date:26/03/2014 Introduction: As a Level 2 student studying Advertising and marketing‚ Service marketing plays an important role in my study. Service marketing is a sub field of marketing which covers the marketing of both goods and services (Wikipedia.com‚ 2014). It is considered to be a special kind of marketing‚
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Lecture Topic 1 : The Service Sector Reading : Chapter 1‚ Services Marketing : People‚ Technology‚ Strategy by Kotler & Wirtz‚ 7th Edition. The Service Sector- some facts : • In the West‚ business conditions generally remain difficult for service sector firms with falling prices hitting profitability. - The service sector typically accounts for between 66% and 75% of GDP in most of the more highly developed economies. (Central Intelligence Agency‚ 2011)
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FEATURES OF SERVICES In terms of economics‚ service is a transaction where no physical goods are transferred from the seller to the buyer. The benefits of services are held to be demonstrated by the buyer’s willingness to make the exchange. In terms of management‚ Service is a customer-focused approach in delivering information technology. Service Management focuses on providing value to the customer and also on the customer relationship. Some of the basic features of Services are: 1. Intangibility:
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Analysis of the Internet Software and Services Industry BE 530 Course Project Winter 2012 Tingting Xu Introduction The industry I have chosen for this project is the Internet Software & Services. Companies in the Internet Software and Services Industry develop and market internet software and provide internet services including online databases and interactive services‚ web address registration services‚ database construction‚ and internet design services‚ to name a few Information
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Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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Europe and the World: New Encounters‚ 1500-1800 On the Brink of a New World ❖ By the 16th century‚ the Atlantic seaboard had become the center of a commercial activity that raised Portugal and Spain and later the Dutch Republic‚ England‚ and France to prominence ➢ the age of expansion was a crucial factor in the European transition from the agrarian economy of the MA to a commercial and industrial capitalistic system. The Motives ❖ Contact w/non-Europeans remained limited until the end of
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