Four Characteristics of Services Russell Wolak‚ Stavros Kalafatis and Patricia Harris* Kingston Business School Kingston Hill Kingston upon Thames Surrey KT2 7LB Phone 0181 547 2000 Fax 0181 547 7026 E-mail p.harris@kingston.ac.uk ABSTRACT This study replicates US-based research by Hartman and Lindgren on the extent to which consumers differentiate between products and services. In addition‚ Hartman and Lindgren investigated the importance of four characteristics of services to consumers; intangibility
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RANKING OF MARKETING JOURNALS G. Tomas M. Hult‚ Michigan State University William T. Neese‚ University of North Alabama R. Edward Bashaw‚ University of Arkansas at Little Rock The following ranking is a component of a comprehensive three-sample study published in the Journal of Marketing Education (Spring 1997). The objective of the study was to rank marketing journals based on their importance in disseminating scholarly marketing knowledge. Two indices were used to rank the journals: (1) importance/prestige
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Oral Diseases There are several causes of oral diseases ranging from chemical burns as a result of aspirin or tobacco use to hormonal disturbances from simply going through puberty or becoming pregnant. One cause of great concern is microorganisms. From bacteria to viruses‚ there are many pathogenic microorganisms that may be found in the oral cavity. As a dental assistant‚ we should be capable of identifying an abnormal condition in the mouth and making sure to inform the dentist about it
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CLASSIFICATION OF SERVICES. (FRAMWORKS FOR ANALYSIS OF SERVICES). Problem: narrow exposure of managers to the variety of service industries; managers perceive their service as unique; management personnel is usually inbred; as a result‚ marketing thought in the field of services is underdeveloped. E.g.‚ hoteliers often spend their whole life in the industry or even one company‚ most airline managers have grown up in the commercial aviation industry‚ bankers and hospital administrators usually
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Frankenstein Journal Assignment Robert Walton Walton writes to his sister‚ Margaret Saville‚ about his voyage to the North Pole‚ which plans him to leave St. Petersburg‚ Russia for Archangel. He finds a ship and gathers men to sail with him‚ but realizing that he is lonely and longs for a friend. When the ship is stuck on ice‚ his crew sees a giant figure passing by on a dog sled and a man who looks exhausted. They take the man aboard for Walton to nurse him and to communicate with him for
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The Giver Journal Entries 1st Journal Entry: 1) Describe your idea of a perfect world. include all important information. My idea of a perfect place would be perfect in my mind. You would have endless money and do mostly whatever you want. The government would not be generally strict but it would be very law-enforcing. Although the laws would not be very strict the laws would be very serious. Some of them would be like no killing and no smoking and other things that are problems in our regular
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Service Capacity * Service Capacity is defined as the maximum level of value-added activity‚ which can be consistently achieved over a period of time under normal operating conditions. * The important consideration is that the service provider should be able to sustain provision of service at such a rate comfortably under normal working conditions. * It can be expressed as : 1. Max. number of patient attended by a Doctor / hr. 2. Max. number of calls attended by a Executive
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Closely at Plate 3.1.9‚ what do these sources tell us about fifteenth – and sixteenth- century cross-cultural encounters? This assignment will discuss the nature of a cross-cultural encounter in the 15th and 16th centuries between the Portuguese traders and the people of Benin‚ leading to Portuguese figures depicted in Benin art and furthermore our understanding of cross-cultural encounters in general The plaque under consideration (plate 3.9.1) is of three forward facing warriors‚ dressed in only
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COPING WITH CRISIS Ann Landers If I were asked to give what I consider the single most useful bit of advice for all humanity‚ it would be this: Expect trouble as an inevitable part of life and‚ when it comes‚ hold your head high‚ look it squarely in the eye and say‚ "I will be bigger than you. You cannot defeat me." Then repeat yourself the most comforting of all words‚ "This too shall pass." To forgive oneself in the face of a devastating experience is perhaps the most difficult of life’s challenges
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Interconnection‚ Peering‚ and Settlements. Last time Geoff discussed the technical aspects for Internet Service Provider (ISP) interconnection. This time he examines the associated business relationships that arise out of ISP peering arrangements. He also looks at some future directions for the ISP interconnection environment‚ particularly with respect to Quality-of-Service considerations. A recurring theme in this journal has been the traditional lack of security in Internet technologies and systems. We have examined
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