by the particular characteristics of service—intangibility‚ inseparability‚ variability‚ and perish ability. These characteristics also pose more marketing complexities which require different management activities. All services are experiences—some are long in duration and some are short; some are complex and others are simple; some are mundane‚ whereas others are exciting and unique. (Wilson‚ Zeithaml‚ and Bitner‚ 2008) The delivery process of the service has been entitled the Servuction System
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advantage. The retail industry collects huge amounts of data on sales‚ customer buying history‚ goods transportation‚ consumption‚ and service. With increased availability and ease of use of modern computing technology and e-commerce‚ the availability and popularity of such businesses has grown rapidly. Many retail stores have websites where customers can make online purchases. These factors have resulted in increase in the quantity of the data collected. For this reason‚ the retail industry is a
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Revolutionizing the Retail Sector The Digipos (http://bit.ly/MOWvG1) Website states‚ “We design‚ develop and manufacture our own range of systems that are engineered to meet the challenging and constantly changing demands of a retail environment. Using the latest technologies‚ we deliver positive‚ cost-effective solutions in compact‚ high performance‚ reliable‚ and energy saving technologies. Our systems are used by leading retailers around the world.” In 2004‚ DigiPos launched the DigiPos Retail Blade system
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SERVICE MARKETING MIX MEANING A selection of services developed to offer customers a choice within a particular range. The elements of a services marketing mix are sometimes called the seven Ps: the four Ps of the marketing mix‚ plus three Ps of services: participants‚ physical evidence‚ and process (of service assembly). [pic] Service Marketing A Service is an economic activity‚ that is intangible or not be touched
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OBJECTIVES OF THE STUDY * Understanding retail staff in terms of knowledge‚ skill‚ attributes * design exercise for testing competencies * Defining the factors for success in jobs (i.e.‚ work) and work roles within the organization * Assessing the current performance and future development needs of persons holding jobs and roles REASON TO CHOOSE THIS PARTICULAR TOPIC: Over the past 10 years‚ human resource and organizational development professionals have generated a lot of interest
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_____________ SERVICE SECTOR - CURRENT MARKETTING NATURE INTRODUCTION Services are deed process and performance. Service includes all economic activities whose output is not tangible. The world economy nowadays is increasingly characterized as service economy .As today more than 70% of world economies income and employment is contributed by services sector and p their major contribution to the GDP in developing countries. Service marketing refers to the marketing of services as against tangible
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consumer purchases products. Indian Retail Sector Indian retail industry is the largest industry in India‚ with an employment of around 8% and contributing to over 10% of the country ’s GDP. According to this year’s Global Retail Development Index‚ India is positioned as the leading destination for retail investment. There are about 300 new malls‚ 1‚500 supermarkets and 325 departmental stores being built in the cities very soon. The Indian retail sector is now worth about $250bn (£140bn) a
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CRM in Indian retail sector K. Sarada madhavi ABSTRACT Retail is India ’s largest industry‚ accounting for over 10 per cent of the country ’s GDP and around eight per cent of the employment. It is one of the most dynamic and fast paced industries with several players entering the market. The growing middle class‚ who has a substantial disposal income in hand‚ constitutes the largest shoppers ’ segment in India. Its consumer behaviour
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A Measure of Service Quality for Retail Stores: Scale Development and Validation Pratibha A. Dabholkar Dayle I. Thorpe Joseph 0. Rentz University of Tennessee‚ Knoxville Current measures of service quality do not adequately capture customers ’perceptions of service quality for retail stores (i.e.‚ stores that offer a mix of goods and services). A hierarchical factor structure is proposed to capture dimensions important to retail customers based on the retail and service quality literatures
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IIM LUCNOW MANFEST 2004 OPERA Paper On JIT IN SERVICE SECTOR By Deepti Mishra MBA(IB) 2004-2006 Phone no. 09868015479 Email Id. Deepti_d06@iift.ac.in Pooja Aggarwal MBA (IB) 2004-2006 Phone no. 09810673298 Email Id Pooja_d06@iift.ac.in INDIAN INSTITUTE OF FOREIGN TRADE NEW DELHI Executive summary JIT is one of the quality management techniques widely employed in manufacturing sector. It aims at eliminating anything that is unwanted in the organisation‚ thereby increasing
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