Chapter 1 Introduction Marketing for Hospitality and Tourism ©2006 Pearson Education‚ Inc. Upper Saddle River‚ NJ 07458 Marketing for Hospitality and Tourism‚ 4th edition Kotler‚ Bowen‚ and Makens “Marketing is so basic that it cannot be considered a separate function. It is the whole of business seen from the point of view of its final result‚ that is‚ from the customers point of view…Business success is not determined by the producer‚ but by the customer.” -Peter Drucker ©2006 Pearson Education
Premium Marketing
Introduction GAP Inc has been a member in the family-clothing-store industry for 43 years. They are one of the top four companies with a 16.3% market share as of 2010 (Van Beeck‚ 2010). They have a chain of stores that include GAP Inc‚ Old Navy‚ Banana Republic‚ Piperlime and Athleta. Between 2002 and 2010 GAP has implemented multiple strategies to accommodate changes in technology and the economy that have driven the strategies of all of the major competitors in the family-clothing-store industry
Premium Banana Republic
experienced the hospitality industry. The industry is vast‚ and constantly changing to meet customer expectations. It is also a very diverse industry‚ ranging from stays in a five-star hotel to meals in a fast-food outlet. In these first two units‚ you will develop your knowledge and understanding of this exciting and fast-moving industry. You first consider the different types of businesses in hospitality industry at national and local levels. You will explore the types of hospitality jobs‚ and the
Premium Hotel Hospitality industry Catering
04/11/2014 Introduction Nowadays‚ tourism‚ hospitality and events have grown to become an indispensable part of people’s life‚ this is an important chance for these industries to improve and develop the status. Furthermore‚ tourism‚ hospitality and events industries is typical experience which focus on customer’s experience based on mental and material progress which offered by supplier. As a manager of tourism‚ hospitality and events industries should learn about essence of industry
Premium Tourism
UK COLLEGE OF BUSINESS & COMPUTING Travel & Tourism Management Learner`s Declaration I certify that the work submitted for this unit is my own Student name: Ciprian Barbulescu Signed and submitted by: Student ID: HNDTTM5238 Lecturer: Mr. Nikola Naumov Verifier: Sunita Kotta Module unit: Contemporary issues in T & T UK College of Business and Computing – batch 1
Premium Tourism
I was very shocked about Coates’ theory regarding a gap between “the world” and his. Coates’ story and strong opinions about growing up in his era as an African American gave me a new perspective. It’s impossible for me to truly understand a lifestyle I never had‚ but reading about Coates’ upbringing gave me a small glimpse into someone else’s. I was not surprised that he felt isolated and distanced from the rest of the world‚ especially considering he was a minority in Baltimore. However‚ I was
Premium Black people African American Race
1.0 Introduction The term hospitality is derived from the French word hospice. A famous hospice was the Hospice du Beaune in Beaune‚ France. This was a long-term hospital support through the generosity of the wealthy. When people are traveling it is nice for businesses providing service and provides them with hospitality. (Crystal I. et. al.‚ 2010) Hospitality industry consists of wide category of fields within service industry and travel industry. Service industry includes lodging‚ restaurant‚
Premium Internet Hotel Hospitality industry
Bridging the Gap Clarisse Wilson October 6‚ 2011 Political Science 107 Certain people think the reason there is a huge achievement gap between races‚ is due to a lack of motivation in minority homes‚ and in some ways that could be true. However‚ being in a minority household in this time period‚ would give a child more motivation to not end up like most people in their family. Like most studies have proven 70 percent of minority households are led by only a mother and in certain cases a father
Premium African American Affirmative action
The Gap Year The “gap year” has been a common rite of passage in many foreign countries for decades‚ but it has now started to gain significant steam here in America as told by Danielle Wood‚ a parent from Today’s Parenting. This leads to many questions that parents and students want answered‚ such as: “Is the “gap year” a good or bad consideration?” “Will this decision put me behind?” “Does this stop me from ever going to college?” “Will I ever get my college degree?” All of these
Premium High school University Gap year
GAP Inc Table of Contents Abstract 4 Introduction: 5 Background of the company: 6 Objectives: 6 Mission and vision statement: 6 Industry analysis: 7 Porter’s Five Forces analysis: 8 Competition: 8 Treat of new entry: 8 Threat of substitutes: 9 Power of suppliers: 9 Power of buyers: 9 Environmental Analysis: 10 Social - Cultural: 10 Economic: 10 Legal/Political: 11 Technology: 11 Industry Structure: 12 Competitors: 12 Economics strategy adopted by Gap inc. to improve it’s
Premium Balance sheet Income statement Retailing