Case Study; Concept Design Services Introduction “Over a 10-year period we have totally transformed our outlook‚ our resources and our prospects. From being and inward-looking manufacturing company‚ we have become a customer-focused‚ integrated service provider. From a large commodity supplier‚ we have become known for our value-added and innovative designs. Most importantly‚ our performance as a company has been little short of spectacular‚ and I see no reason why we cannot continue on this upward
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Case objective There have been many reputated companies which have tried to prove their marks in the Mobile industry. Some failed‚ some remained neutral and few came and prove them above all. Among these few the most noticeable and prominent one is the Micromax. Originally started dealing in rural areas ‚ it now ranks second in the India and 10th worldwide. It entered the Indian market on March 2008 and at that time‚ Nokia‚ Samsung‚ Motorola were the only brands that people knew. Now Micromax has
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CMO Services 1. About Us Outsource CMO Services is a fully integrated marketing and communications firm. We provide your business with cost efficient optimal outsourcing solutions delivered to you by our expert team of marketing professionals. Our professionals are seasoned to tackle all sorts of challenges and issues faced by small‚ mid-sized and large business owners. From comprehensive market research to strategy and planning‚ from branding and identity to brand health check‚ from marketing audits
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• Widening gap between brand value proposition and customer perception • Increasing complexity of product-mix and service delivery The management is faced with the mandate of taking key business decisions that must address the major internal and external trends that are currently affecting /driving revenues and profits. The company is evaluating its performance in customer service delivery and has noticed that they have not been meeting customer expectations in this area. PROBLEM STATEMENT:
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Situational Analysis Introduction: IDS Financial Services operate in the consumer financial service industry. After the acquisition by American Express in 1984 the company went through tremendous growth for three consecutive years in terms of revenue (average 30%)‚ financial plan fees (174%) and its sales force (annual rate11%). The company was facing new challenges as to how to maintain this 30 percent growth rate in the market place where the competition was increasing day by day. The consumer
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Scope of the work: The study to cover comprehensive scenario of influence of web in retail sectors in Bangldesh. Identify the strength of retail sector using website Methodology: Limitations: Literature review: Objective of the Report: Present scenario plus loophole‚ prospect‚ recommendation. To identify the competitive position of the market. Particularly comparing the local market with the global market scenario. Effect of technical innovation in the targeted market. How internet usage are diversifying the industry
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Google was founded by Sergey Brin and Larry Page in 1998. In mid-1990s the Internet was emerging and the quest for getting relevant data from the Internet had begun. The solutions provided by Yahoo and AltaVista were not adequate to fill this requirement. In 1996‚ Larry Page and Brin who were at that time PhD students at Stanford‚ got together to answer this question. They developed a ranking based Internet search algorithm which prioritized results based on relevance. In 1997 they made it available
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promotion objectives should be to build awareness. The text brought out that many citizens of Ralston Valley were unaware of the presence of volunteer fire fighters‚ assuming a paid staff was always on hand. By making people conscious of this social service‚ he can develop interest in his target audience of young‚ healthy men and women possessing the quality of commitment. Another objective of Wyatt’s is to arouse demand. In this objective‚ Rick should aim to establish customer value‚ giving his audience
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MyTeksi (GrabTaxi) offers two products‚ the normal budget taxi service and the premium taxi service. The company doesn’t charge customers for using the service. A flat rate booking fee of RM2 is charged on top of the fare. As for Easy Taxi‚ the company doesn’t charge its customers for using the service. A similar strategy like MyTeksi (GrabTaxi). Only a nominal fee of RM2 is charged to the customer on top of their fare fee. The rates follow the standard rates set by the government. Apart of that
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1. The buyer decision process of a traditional Porsche customer starts with the consumer’s recognition of a need for the product. In this case it is the need for a new car. The Porsche marketers look to those needs that consumers look for in a car and find out what brought previous customers to their product so they can satisfy the needs of the new customers searching for their next car. After deciding the need for a car the consumer will potentially indulge in further research towards the options
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