"Service marketing concepts applied to banking industry" Essays and Research Papers

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    What case can be made that it was the lack of regulation of the banking sector that led to the financial crisis of 2008-9? What are the new regulatory structures that are being proposed in the US and UK? The preconditions of the 2008-9 crisis were high unemployment‚ high growth which was stimulated partially by foreign investment caused by imbalance of current accounts on the international arena (ie. Huge debt of US and the UK and surplus of China‚ Korea‚ Japan). Large part of the problem was

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    Challenges for Mobile banking services Mobile banking is also popularly known as SMS banking or M-banking. It is the latest development in the banking sector that enables us to conduct banking transactions by using the mobile phone. Mobile phones are no longer a communication device‚ but can be used for several other purposes including executing business operations. After internet banking‚ it has added another dimension to banking by enabling any kind of banking transactions like payments‚ balance

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    Concept of Modern Marketing

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    1 The Concept of Modern Marketing Learning Objectives By the end of this chapter‚ you should be able to: focus • Define marketing. • Specify the three basic propositions of the marketing concept. • Name and describe the four components of the marketing mix. • List the five major environmental forces that affect marketing. An exciting‚ dynamic discipline‚ marketing affects our daily lives in many ways. We are all consumers‚ and many people are part of the marketing process—as salespeople‚ advertising

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    INVESTMENT INDUSTY ANALYSIS Investment Industry EXECUTIVE SUMMARY We chose to do our analysis on the Investment Industry. The companies that we have chosen to analyze are Bank of America Merrill Lynch followed by Goldman Sachs Group‚ Morgan Stanley‚ and JP Morgan Chase and Co. These companies are known as investment banks. An investment bank is a financial institution that assists individuals‚ corporations‚ and governments in raising capital by underwriting and/or

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    Industry News | News on RBI timesofindia.indiatimes.com‚ May 22‚ 2013 Barclays sees more aggressive RBI in cutting rates‚ but slower growth in FY14 The rate of inflation‚ which is falling faster than what was expected even a few months ago‚ has prompted Barclays India to raise the quantum of RBI’s rate cut to 75 basis points (100 basis points = 1 percentage point) in 2013‚ from just 25 bps earlier. However‚ the economists and researchers at Barclays have also cut its economic growth target

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    Unit 3 - Introduction to Marketing P1 – Describe the concept and principles of marketing. In this task I have been asked to write about what is marketing principles and concepts‚ and also go though what are the 6 elements of Marketing Mix. The list of marketing principle and concept that I will be talk about are; * Overall concept * Marketing definitions * Marketing principles * Marketing activities * Marketing objectives (SMART) * Marketing functions * Links between organisational

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    The Swiss Banking Industry The Swiss banking industry has been around for more than 250 years‚ making it the cornerstone of the financial sphere. It has however been rapidly changing in the recent years‚ influenced by the latest financial crisis‚ and numerous tax evasion scandals. It has had to change its economic and regulatory conditions as the country’s authorities‚ as well as foreign authorities are demanding for a change in practices. This‚ in turn‚ has put the industry in the spotlight possibly

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    U.K Banking Industry Report Joan Wordsworth By Tom Goodacre 19/11/12 Contents 1.0 Introduction The purpose of this report is to evaluate the relative size and importance of banks in respect to the United Kingdom’s economy‚ also to indicate the number and size of the competing companies and organisations. Any relevant issues which are currently affecting the industry will also be detailed. The majority of the research that was carried out in order to complete this report was secondary

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    Marijuana & Banking An insight on the banking and legality issues facing this new industry Jake Clawson April 2014 Table of Contents Introduction ..................................................................................... 2 Description of Current Situation ................................................... 2 Other Proposed Solutions............................................................... 3 Research Plan ...........................................................

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    Internal Services Marketing

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    “INTERNAL SERVICES MARKETING” PROFESSOR BRETT COLLINS School of Management Deaking University Victoria 3217 Australia (Tel: +6152 471277) and PROFESSOR ADRIAN PAYNE Marketing and Logistics Group Cranfield School of Management Cranfield Institute of Technology Cranfield Bedford MK43 OAL UK (Tel: 0234 751122) Submitted to European Management Journal Copyright: Collins and Payne 1991 INTERNAL SERVICES MARKETING INTRODUCTION Over the past few years the term internal marketing is

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