"Service marketing concepts applied to banking industry" Essays and Research Papers

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    customers in Co-op deal’ addresses the marketing concept of targeting highlighted in the ever-changing technological area of the macro-environment. In this article the marketing concept of targeting a segment is present. This major marketing concept involves dividing the marketing mix into segments. These distinct sub groups (target segments) comprise of buyers that react differently to various marketing techniques (Sharp‚ 2013‚ p.221). This particular marketing concept acknowledges that the needs and

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    article is brought to you by www.bdresearch.org Banking Sector in Bangladesh: Its Contribution and Performance Sharif Rayhan Siddique* A F M Mafizul Islam** Abstract: The paper attempted to highlight the prospects and opportunities of banking sector in Bangladesh. Like other economic sector in the country‚ Banking is one of major sectors which contribute to the national economy. The study tried to furnish the overview of the performances of banking sector and also find out the comparison among

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    01 Reserve Bank of India as a Banking Regulator RESERVE BANK OF India was set up in 1935 under the Reserve Bank of India Act. 1934 and is the monetary authority and central bank of the country with responsibilities to overview‚ develop and regulate the financial system. CENTRAL BANKING FUNCTIONS 1. Reserve Bank. as Note-Issuing Authority Section 38 of the RBI Act The currency of our country consists of one-rupee notes and coins (including subsidiary coins) issued by the Government of India

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    Technology (ICT) and Banking Industry Alawode‚ Ademola John+ Emmanuel Uche Kaka** * Department of Computer Science‚ Federal Polytechnic Ilaro‚ Ogun State‚ Nigeria ** First Bank Nigeria PLC‚ Ahoada Branch‚ Rivers State‚ Nigeria. Abstract Information and Communication Technology‚ the language of the new age and its grammar which is Science has become an indispensable and veritable tool for enhancing effectiveness and efficiency in all other aspects of life. Banking industry has learnt the grammar

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    Service Industries Critical Analysis Service Companies Chosen for Analysis: Apple and Hewlett-Packard (HP) Apple and HP are both multinational corporations that are widely known for producing consumer electronics and software. Both companies are considered to be one of the largest companies in their market‚ and would be considered to be competitors of each other. With the products and services that they offer being similar‚ they would be ideal companies for a critical analysis against each

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    International Journal of Business and Management Tomorrow Vol. 1 No. 1 Alternative Banking Channels and Customers’ Satisfaction: An Empirical Study of Public and Private Sector Banks Vijay M. Kumbhar ‚ M. A. SET‚ NET‚ GDC&A‚ DIT and M. Phil (Economics) and recently‚ he has submitted PhD Thesis in Alternative Banking and Its Impact on Customers Satisfaction to Shivaji University‚ Kolhapur www.ijbmt.com Page | 1 International Journal of Business and Management Tomorrow Vol. 1

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    Just-in-time is not just for manufacturing: a service perspective There is a need for confronting the challenges posed by global competition‚ so companies are focusing on the needs of customers to improve product quality along with customer service. This philosophy has long been followed in manufacturing sector‚ and they are aware of the need to reduce waste as means to reduce costs and improve product quality. Just – in – time (JIT)‚ the formalized process of reducing waste reduction‚ has

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    To identify the competitive position of the market.  ­ Particularly comparing the local market with the global market scenario.   ­ Effect of technical innovation in the targeted market.  ­ How internet usage are diversifying the industry.  Influence of web in retail sector in developed countries:  Industry Overview:  Rokomari:  Delivery time 2­5 days Cost: 50 Taka  Supplementary Innovation :  Payment has to be made before the delivery  Food panda:  Android App‚ Apple app‚ Windows App  Cost: 50 Taka‚ Delivery Time: one hour

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    Discuss the core concepts of marketing for the travel and tourism sector Marketing in the travel and tourism sector is an important factor in making a travel business successful in terms of market share. Within marketing there a numerous known concepts that piece together the defined definition of marketing‚ these include the customer’s needs‚ wants and demands‚ products and services and value. Core concepts In the process of marketing your business it is important to factor in your customers wants

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    to achieve theoretical knowledge about business administration and practical knowledge. I got the opportunity to do my internship program from Grameenphone Ltd therefore I have decided to do an internship report on “Product and service marketing strategy of cellphone industry: Study on Grameenphone." Internship program is basically a three month duration program where I worked under the Internet and broadband commercial division. OBJECTIVES OF THE INTERNSHIP PROGRAM The main objectives are

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