Quality Management in Service Industries Part 1. Introduction In present time‚ there is a worldwide trend that service industry occupies a dominant position in the economy in the majority of developed countries and areas. Without a doubt‚ major changes in government policy and business transactions have a significant influence on the flourish of services industry. However‚ nowadays the increased value of services also brings big pressure on marketers to implement different strategies
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com Abstract Marketing mix is the most fundamental concept of marketing which is a set of controllable marketing tools that a company uses to create a desired response in the targeted market. American Ma r ke t i ngAs s o c i a t i onpr e s i de nt i a la ddr e s sc oi ne dt het e r m‚" ma r ke t i ngmi x" ‚i n1953.Ma r ke t i ngMi x’i s also referred and known as the Four P’s i.e. product‚ price‚ place of distribution‚ and promotion. These are the primary ingredients of a marketing strategy‚ and
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A STUDY ON RISK MANAGEMENT IN BANKING INDUSTRY SHAJITHA.K M.Phil SCHOLAR.‚ Risk management is relatively new and emerging practice as far as Indian banks are concerned and has been proved that it’s a mirror of efficient corporate governance of a financial institution. Globalization and significant competition between foreign and domestic banks‚ survival and optimizing returns are very crucial for banks and financial institutions. However‚ selecting the efficient customer and providing
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includes both the private and public services such financial industry‚ health‚ defence and other services related sectors. http://tutor2u.net/business/gcse/external_environment_economic_sectors.htm accessed on 31st November 2009. MANUFACTURING INDUSTRY IN BRITAIN Industry is defined as a group of firms producing similar products with boundary of an industry determined by a gap in the chain of substitutes. All sectors of the economy can be referred to as an industry but emphasis lay with the secondary
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Chapter 1 straits settlements-The beginning The roots of banking in Malaysia can traced back to the existence of the British merchant communities in Penang and Singapura dating back to the 19th century when what was known as the Straits Settlement‚ a standalone British colony encompassing Penang‚Singapura and Melaka was established in 1867. Penang’s strategic location and port facilities quickly become a springboard for banks-Mercantile Bank (later a subsidiary of the Hong Kong Bank‚ and now HSBC)
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INTRODUCTION Ingvar Kamprad‚ a Swedish catalogue king‚ founded IKEA in 1947. IKEA is an acronym for his name‚ the farm and hometown‚ Elmtaryd‚ Agunaryd. IKEA has evolved over the years and has developed into a unique concept offering affordable quality home furnishings within numerous stores scattered across the globe. IKEA is guided by a corporate philosophy spelled out in the founder ’s quasi-religious book ’Testament of a Furniture Retailer ’ . IKEA emphasizes on responding to the home furnishing
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Challenges to the Indian bank – Merger & Acquisition Abstract The new business environment mainly driven by globalization and liberalization has provided tremendous opportunity for the Indian banking industry to grow. The buoyant economy‚ deregulation and increasing consumer demand has led the banking industry growth in the recent past. But on the other hand it has also resulted in more competition and reduced margin that is forcing the Indian banks to look at consolidation as the means of increasing
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THE THREE MOST POWERFUL MARKETING CONCEPTS Rachel Pechacek Tarleton State University Marketing Management MKTG 508 April 10‚ 2010 The Three Most Powerful Marketing Concepts The three most powerful marketing concepts are customer focus‚ marketing imagination‚ and market segmentation. Each of the three concepts when used alone establishes an intimate customer following (further described individually below); as they are aimed at satisfying a customer’s needs rather than persuading a customer
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What Is The Marketing Concept? Marketing is also known as a concept which companies use to raise awareness of their particular product or service in a specific region .Companies seek to keep lifetime relationships with their customers as it would increase the profitability of the company . Retaining existing customers rather than attracting new ones. Marketing is seen as a key to the success of any business‚ as it is the way of understanding both its customers and the market within which it operates
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A Study on Customers Preference and Satisfaction of Four Basic Banking Services in Coimbatore and Erode T Vetrivel* and T Devasenathipathi** The purpose of this study is to investigate the differing preference and satisfaction level of customers towards Loans‚ Deposit schemes‚ Insurance and Value-added services rendered by various banks in Coimbatore and Erode cities. By using non-probability convenient sampling‚ 300 samples were taken at various branches and ATM centers‚ etc. Simple percentage
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