ASSIGNMENT ON “GO GREEN CONCEPT IN HOSPITALITY INDUSTRY” Course: Housekeeping Management Go green concept: Few years ago when climate change really started to come into focus and people began to think how to protect our mother Earth and of the ways to create a sustainable hospitality industry‚ many hotels and resorts started their green programs being a first choice for many guests and travelers since last decade. Governments are also encouraging their people to go green while
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adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 P’s‚ place‚ price‚ production (product) and promotion but without customer service or the customer‚ focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers‚ is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your marketing mix easier. For example
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literature review By Richard Nordquist‚ About.com Guide Definition: The process of reading‚ analyzing‚ evaluating‚ and summarizing scholarly materials about a specific topic. The results of a literature review may be compiled in a report or they may serve as part of a research article‚ thesis‚ or grant proposal. • "Research literature reviews can be contrasted with more subjective examinations of recorded information. When doing a research review‚ you systematically examine all sources
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MARKETING CONCEPT OF BUILD- BEAR- WORKSHOP ABSTRACT: Build-A-Bear is a toy making company started by Maxine Clark in 1996. She gave preference to customer satisfaction. It is a customer centered organization. It gives personalization to customer by creating a facility of making his own stuffed toy. Many critics posed on her that she took a poor business decision. But now it is the one of the top toy making company. It has won a number of awards what marketing concept worked by the Maxine Clark to
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Assignment ------------------------------------------------- Name: Minh Le Nguyen Binh - Roll Number: minhlnbba00327 ------------------------------------------------- Class: BA0604 ------------------------------------------------- Subject: Service Marketing Management ------------------------------------------------- Lecture: Nguyenltt ------------------------------------------------- ------------------------------------------------- -------------------------------------------------
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INTRODUCTION A Value Added Service (VAS) can be defined as: Any service provided by the service provider to promote its main service business (Wikipedia) Or Value added services is a term that is used to refer to service options that are complimentary to but also ancillary to a core service offering. (wiseGEEK) As Kotler as said: “Over time the augmented benefits become the expected benefits.” The same applies to Value added services‚ what a customer sees as a value added service today becomes a part
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Trends in Economics and Management Sciences (JETEMS) 2(5):357-363 (ISSN:2141-7024) Fraud as a Negative Catalyst in the Nigerian Banking Industry Akindele R.I Department of Management and accounting Obafemi Awolowo University‚ Ile Ife‚ Nigeria ___________________________________________________________________________ Abstract Fraud in the Nigerian Banking Industry before the recent merger and acquisition and recapitalisation efforts was at alarming rate. It has caused many banks to collapse‚
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AIRWAYS SERVICEs‚ DECISIONS OPERATIONS MANAGEMENT | | PGBM50: Service Operations Management | TUTOR: DR. CHIKEZIE OKIKE | BRITISH AIRWAYS SERVICEs‚ DECISIONS OPERATIONS MANAGEMENT | | PGBM50: Service Operations Management | TUTOR: DR. CHIKEZIE OKIKE MUHAMMAD ALIYU 099119391 May 22‚ 2012 MUHAMMAD ALIYU 099119391 May 22‚ 2012 TABLE OF CONTENTS 1.0 INTRODUCTION 2 2.0 THE SERVICE CONCEPT OF BRITISH AIRWAYS 3 2.1 THE SERVICE OUTCOME
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CHAPTER THREE RESEARCH METHODOLOGY 3.1 AREA OF STUDY The area of study o this research work is to determine the effect of monetary policy on the performance of banks in Nigeria. This study will cover all the commercial banks that have been in existence since 1975-2004. More so‚ the aggregates rate is used in assessing their performance. 3.2 METHOD OF INVESTIGATION/SOURCE OF INFORMATION According to Asika (2002)‚ research work can be defined as the restructuring of investigation aimed at identifying
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Matthew J The Social Developmental Value of Theatre Arts 07/01/2013 Applied Theatre is an umbrella term used to describe theatre and drama based practices with the aim of social development. The topics can range from targets of community building‚ protest‚ cultural awareness and sensitivities‚ harm reduction‚ religion‚ health‚ socio-economic representation‚ and educational purposes. Within Applied Theatre‚ there are no set traditional theatrical methods but a preference towards innovative
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