relationships with customers and society 2)A Junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrains long-term survival‚ like most companies‚ depends on -creating and maintaining satisfying exchange relationships 3)Which of the following statements about marketing environment forces is not correct? -They fluctuate
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INTRODUCTION TO ISLAMIC BANKING The term Islamic banking refers to a banking activity or a system of banking that is in consonance with the basic principles of Islamic Shariah (rules and values set by Islam). Islamic banking is also known as interest free banking system as the Shariah disallows the acceptance of “Riba” or interest rate for the accepting and lending of money. In Islamic banking system‚ a business that offers good interest rates or services is strictly prohibited and it
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UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FALCUTY OF POST- GRADUATE [pic] FINAL ASSIGNMENT Subject: APPLIED LINGUISTICS Topic 5: DISCUSS SOME OF THE FACTORS AFFECTING LEARNER’S ACHIEVEMENT IN SECOND/ FOREIGN LANGUAGE LEARNING Lecturer: Dr. Hoàng Văn Vân Learner : Nguyễn Thị Huyên
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SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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Cyrus Topic: MARKETING DEBATE—Is Service Marketing Different From Product Marketing? MARKETING DEBATE—Is Service Marketing Different From Product Marketing? Marketing is the process of communicating the value of a product or service to customers. In addition‚ marketing might sometimes be interpreted as the ability of selling products and services. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer
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The Green Belt movement was founded 1977 in Kenya by Professor Wangari Maathai‚ under the auspices of the National Council of Women of Kenya. The Green Belt movement is an indigenous‚ grassroots‚ non-governmental organization that takes a holistic approach to development by focusing on environmental conservation‚ community development and capacity building. The Green Belt Movement organizes women in rural Kenya to plant trees‚ combat deforestation‚ restore their main source of fuel for cooking‚ generate
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Banking and Payments Research Shows an Industry Struggling with Change Banking and Payments Research Digest H1 2014 finds that the banking and payments markets are struggling to deal with the after effects of the downturn and the disruptive effects of technology. Recent research in the banking sector shows European banks are still recovering from the financial downturn‚ threatened by shadow banks and Fintechs‚ and attempting to redefine the role of the branch. The cards and payments market is a
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University of jordan Faculty of Business Administration Master of accounting Research The Impact of Service Quality on Customer Satisfactions in Islamic Jordanian Banking Supervisor: Dr. Suzan Abed Prepared by students: Shehab Saleh AL-Ajarmeh First semester 2011/2012 Contents |- abstract…………………………… | |- Introduction………………………………
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tasted‚ and seen‚ the healthcare services that are offered by the hospital can be categorized as intangible dominant. This intangible service is largely characterized by interactions with healthcare professionals‚ education on health conditions‚ and ultimately a better quality of health. Though the offering is primarily intangible‚ if the hospital is to be successful they should integrate a few tangible aspects to the offering. If the end goal of the service is to tend to the needs of the patient’s
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long-lasting relationships with their customers and increase their revenues and profits. CRM in the banking sector is of greater importance. The aim of this study is to explore and analyze the strategic implementation of CRM in selected banks of Pakistan‚ identify the benefits‚ the problems‚ as well as the success and failure factors of the implementation and develop a better understanding of CRM impact on banking competitiveness as well as provide a greater understanding of what constitutes good CRM practices
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