[pic] Definition of Retail Marketing Retail is the activity of selling goods direct to the public‚ usually in small quantities. Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale‚ and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations
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Topic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and
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at www.emeraldinsight.com/1756-669X.htm IJQSS 1‚1 Service quality‚ customer satisfaction‚ and behavioral intentions in fast-food restaurants Hong Qin and Victor R. Prybutok Information Technology and Decision Sciences Department‚ College of Business Administration‚ University of North Texas‚ Denton‚ Texas‚ USA Abstract Purpose – This study aims to explore the potential dimensions of service quality‚ and examine the relationship among service quality‚ food quality‚ perceived value‚ customer satisfaction
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the commencement of fall recess‚ but also the opportunity to reconcile with longtime high school companions. With last minute phone calls and text messages‚ I managed to arrange a group dinner with some of my closest friends at a local‚ well-known restaurant‚ California Pizza Kitchen. Here‚ we planned to exchange and share college life experiences and catch up on life. Within American culture‚ the dinner table renders a hotspot for conversation and rendezvous. From a couple sharing an appetizer of
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“The importance of an internal marketing orientation in social services” (International Journal of Nonprofit and Voluntary Sector Marketing‚ 14:285-295‚ 2009)‚ it’s a recent article with only three years‚ and many of the references that are used in this article are researchers well known in their field of work. Both of the two researchers have a PhD in Marketing from the University of South Florida and also both have already published several articles in various Marketing Journals. This article states
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Southern Cross University ePublications@SCU Southern Cross Business School 2003 The generation gap and cultural influence: a Taiwan empirical investigation Huichun Yu Peter Miller Southern Cross University Publication details Post-print of: Yu‚ HC & Miller‚ P 2003‚ ’The generation gap and cultural influence: a Taiwan empirical investigation ’‚ Cross Cultural Management: An International Journal‚ vol.10‚ no. 3‚ pp. 23-41. Published version available from: http://dx.doi.org/10.1108/13527600310797621
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SWOT Analysis SWOT analysis is for shareholder and top management to look at a company strengths‚ weaknesses‚ opportunities and threats. It is use of scientific method to get the information for thorough perspective on a company. It helps the top management to make organization plan and strategy for future development. Strength The strength of our company is diversified brand portfolio. We produce various category of product with different brand name to clearly classify the specific function of
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Gap Analysis of the Royal Bank of Canada The service I’m going to select is going to be the service that people use the most‚ which is personal banking. I personally use the Royal Bank of Canada (RBC) and have only used their banking services since I first opened an account when was a teenager‚ which was the same bank my parents used also. The customer gap‚ which is the gap or difference between the customer expectations and the customer perceptions‚ does exist at this bank as I am sure they
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relationships with customers and society 2)A Junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrains long-term survival‚ like most companies‚ depends on -creating and maintaining satisfying exchange relationships 3)Which of the following statements about marketing environment forces is not correct? -They fluctuate
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International Journal of Applied Services Marketing Perspectives Volume 1‚ Number 1‚ July -September 2012 THE EFFECT OF SEX APPEAL IN ADVERTISEMENTS ON ADOLESCENTS AN ETHICAL QUESTION Dharmesh Motwani1 Khushbu Agarwal2 ABSTRACT “Sex Sells”‚ is a very well known term in the advertising world‚ but now it is a much less powerful technique than before‚ due to the ethical dilemma surrounding it. Sex appeal is one of the most controversial advertising approaches found‚ that is although popular‚ faces
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