Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The head office of Firefly is located at
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Airlines PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political‚ Economic‚ Social‚ and Technological factors of the external macro-environment. Such external factors usually are beyond the firm’s control and sometimes present themselves as threats. For this reason‚ some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation
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Introduction Emirates Airline is one of the most reputable Airline companies in the Asian continent and also in the world over. The Company has been in the business for the past twenty three years. Emirates Airline is owned by Dubai ’s government; where Dubai is one of the seven cities found within the United Arab Emirates. Thus company flies to ninety destinations found throughout the world and manages to reach about sixty different countries in the world. Dubai is the capital city of the United
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Analysis of the Airline Industry Marketing Management Fall II December 8‚ 2003 Table of Contents Environment . .. 3 Demand . .. 6 Competition .. .. 7 Product .. .. 9 Pricing . 11 Placement/Distribution .. . 14 Promotion 16 Conclusions . 17 References
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Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set up office‚ hire staffs‚ and etc. Thus‚ this has reduced the treat to Malindo Airline. Moreover‚ brand awareness is quite important in this industry. Hence‚ to enter this industry not only required high capital but also have to take some time to create brand awareness. Consumers always choose the product or service they really trust. Thus‚ instead of creating
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THE AIRLINES SECTOR The aviation industry in India has grown by leaps and bounds in recent years in terms of kilometers flown as well as customers serviced. The economy of a country is substantially determined by the quality of air transport. The airlines today have made themselves more popular among its customers by various marketing tactics like: • Reduced costs of air tickets for frequent flyers. • E-ticketing i.e. virtually eliminating the need for agents. Rynair and Easy jet two of UK’s
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of alliances has also occurred in the Airline industry; this report discussed how these alliances gain economies of scales and synergies. The deregulation of the airline industry has open doors to more competition sand to further agreements such as the “open skies”‚ these agreements allows airlines to serve consumers more efficiently by offering extensive domestic‚ continental and intercontinental service networks. Through the formation of alliances‚ airlines have created economies of scale through
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Industry Overview The airline industry is a large and growing industry. In the past years‚ air travel has been growing by 6% a year and scheduled airlines carried more than 1 billion passengers in 2008. The airline industry involves large capital requirements. For example‚ the requirements for aircraft‚ close monitor by the government regulations‚ competition from other tourist transport and the requirement to have high level of expertise to operate and manage. In the airline industry‚ aircraft manufacturer
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Assignment On Batch – 15TH Batch (Full Time) (2009 – 2011) III- Trimester SUBMITTED TO: SUBMITTED BY: Mr. Abhishek Srivastava Sneha Arora (1256) (Lecturer Retail & Marketing) ACKNOWLEDGEMENT I am indebted to the all powerful ALMIGHTY GOD for all the blessings he showered on me
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of management | Singapore Airlines’ Marketing Issues | BSMAN BSHSP 3008 Marketing for Managers | | Stacie Huynh Bao Tran | 06-Aug-12 | | Executive Summary Singapore Airlines is one of the world’s top ranked carriers. They have been constantly a successful organization for the factual understanding of the needs and wants of its target market. They provide products and services in excellence standard to meet its demand‚ implement an active marketing orientation and analyze issues
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