"Service marketing mix in banking sector" Essays and Research Papers

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    marketing mix

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    1. Align structure to strategy: All restructures must align to strategy. This may seem self-evident‚ yet a significant number of organizations fail to do so. For example‚ if local conditions are a predominant factor‚ then stress local sales and marketing functions rather than a centralized behemoth that then tries to matrix with local elements. Aldi ensures that it trains the employees to ensure that they are well informed and work with the core principles in mind that is responsibility‚ consistency

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    INDUSTRY ANALYSIS An analysis of banking sector in India Introduction The liberalization brought in 1991 has swept the economic landscape of thecountry. The automobile industry is one of the invisible faces of liberalization .For the people who were used to many years of Ambassador cars with various models notdifferent in anyway except a few changes in every model‚ the arrival of Maruti heraldedthe beginning of a new experience in automobile comfort. It was the same with BajajChetak. Its obnoxious

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    Marketing Mix

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    1). Product (Produk) Brand name yang digunakan adalah Indomie. Satu bungkus Indomie standard memiliki massa 85 gram‚ dan terdapat 2 sachet berisi 5 bumbu-bumbuan yang disertakan‚ yaitu kecap manis‚ saus sambal‚ minyak palm‚ bubuk perasa dan bawang goreng. Indomie juga tersedia dalam versi jumbo dengan massa 120 gram (Anonim‚ 2008). Indomie memiliki rasa yang sesuai dengan selera orang Indonesia. Indomie pun selalu berusaha memenuhi keinginan konsumen yang semakin banyak‚ terbukti dengan semakin

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    marketing mix

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    A Generic Framework for Service-Based Business Process Elasticity in the Cloud Mourad Amziani1‚2‚ Tarek Melliti2‚ and Samir Tata1 1 Institut Mines-Telecom‚ TELECOM SudParis‚ UMR CNRS Samovar‚ Evry‚ France 2 University of Evry Val d’Essonne‚ IBISC‚ Evry‚ France Abstract. Cloud computing is a new model for the provisioning of dynamically elastic and often virtualized resources at the levels of infras- tructures‚ platforms and software. Cloud platforms are being increas- ingly used for

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    Growth of Service Sector

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    they are willing to invite there investible funds. In the last decade investment opportunities have increased in all the sectors .It is a known fact the service sector has grown much faster than any other sector and its contribution to GDP is much greater in this background‚ I consider it appropriate to undertake a project study on “investment opportunities in service sector”. Investment is a process of sacrificing some use of funds today for the benefits to be in future. More specifically‚ investment

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    THE IMPACT OF COMPUTER IN THE BANKING SECTOR In the 21st century‚ more and more people are using the computer and banking system to manage their personal and business finances. Indeed‚ the blending of computer and banking has made the overall management of household and business finances far easier than it ever has been at any point in history. With the computer and banking‚ it is simple to keep track of various types of financial accounts. Indeed‚ all you need to do is log onto the computer

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    Impact of IT on the Banking Sector This presentation analyzes the performance of major banks in terms of productivity and profitability in the pre and post e-banking period. Under the regime of banking sector reforms‚ IT Act of 1999 gave new dimensions to the Indian banking sector. IT has created transformation in banking structure‚ business process‚ work culture and human resource development. It has affected the productivity‚ profitability and efficiency of the banks to a large extent. The

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    Globalisation and Service Sector : Input-Output Analysis Rita Bhowmik Jadavpur University‚ Kolkata- 700032. Email : rita_bhowmik2003@ yahoo.co.in A B S R A C T Globalization implies a comprehensive and self-evident process working towards establishing a worldwide aggregative whole of an economic structure into which all economies of the world must integrate today or tomorrow. This includes services which in most economies are the single largest contributor to economic growth

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    EXECUTIVE SUMMARY A retrospect of the events clearly indicates that the Indian banking sector has come far away from the days of nationalization. The Narasimham Committee laid the foundation for the reformation of the Indian banking sector. Constituted in 1991‚ the Committee submitted two reports‚ in 1992 and 1998‚ which laid significant thrust on enhancing the efficiency and viability of the banking sector. As the international standards became prevalent‚ banks had to unlearn their traditional

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    Customer Satisfaction in the Banking Industry Case Study – Barclays Bank of Kenya Ltd. Customer satisfaction is a major issue in almost all sectors. This can basically determine the success and profitability of a company as a satisfied customer would most likely to ‘spread the good word’ or would have be happy to do business again with the firm. It is an important theoretical and practical issue for market researchers and consumer researchers (Meuter et al‚ 2000). With positive results in most research

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