SECTOR ANALYSIS BANKING SECTOR IN INDIA • SUMMARY GROWING LENDING AND DEPOSIT: Total lending and deposits have increased at CAGR of 22.8 per cent and 21.2 per cent‚ respectively‚ during FY06-13 • HIGHER ATM PENETRATION: Total number of ATMs in India have increased to 1‚04‚500 in 2012 and is further expected to double over the next two years • RISING RURAL PENETRATION: With the help of Financial Inclusion Plan (FY10-13)‚ the banking connectivity in India increased more than threefold to
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Marketing Mix Mkt 421 December 17‚ 2012 Scott Raasch Marketing Mix One of the traditionally used marketing tools by the firms to achieve its marketing objectives is the “Marketing Mix.” For growth and survival of an organization the marketing mix plays a vital role. A proper and carefully evaluated mix of these elements enables the marketer in achieving a consensus between the expectations of the target customers and the organizational objectives. Elements
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Pakistan Banking sector Compiled by: Consulate General of Switzerland Karachi‚ 25th February 2011 1. ECONOMIC OVERVIEW: Pakistan’s economy has been predominantly agrarian. Since Pakistan came into existence‚ the contribution of the agricultural sector to the GDP has declined gradually from over 50 percent in 1949-1950 to about 22 percent in the fiscal year 2009-10 (July 2009-June 2010). However‚ agriculture still remains the major sector of the GDP composition. Other economic sectors include
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The Marketing Mix A General Discussion Logic: Marketers have four tools to use to develop an offering to meet the needs of their targeted customers. Collectively they are called the marketing mix. Marketing Mix: You may have heard of the "four Ps" of marketing: product‚ price‚ place‚ and promotion. Collectively these are called the marketing mix. More comprehensively they are viewed as: • product‚ service‚ or program - something of value you are offering the customer‚ client‚ or park visitor
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SCM IN BANKING SECTOR 1 PRESENTATION FLOW Service Industry – Features SCM in Service Industry Banking Industry – Overview Problem Statement Objectives for FY2010 Retail Banking (Liquidity and Credit Management) Credit Card Delivery Mechanism Corporate Banking HNI Banking 2 UNIQUE FEATURES OF SERVICE INDUSTRY The customer – a participant in the service process Simultaneous production and consumption Perishability Limited Scale Economies Labor Intensiveness
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SERVICE MARKETING MIX MEANING A selection of services developed to offer customers a choice within a particular range. The elements of a services marketing mix are sometimes called the seven Ps: the four Ps of the marketing mix‚ plus three Ps of services: participants‚ physical evidence‚ and process (of service assembly). [pic] Service Marketing A Service is an economic activity‚ that is intangible or not be touched
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GROUP PROJECT ON MIS IN BANKING SECTOR Submitted By Md. Akhtar Asif ID: 1110837030 Ishtiak Khan ID: 1220203030 Md. Aqibul Haque ID: 1130442030 Jobayer Bin Hasnat ID: 1220494030 Rafat Mafruz ID: 053467045 Submitted To Instructor: Ashik Imran Khan
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Marketing Submitted by: Razi Ahmed Rathore 00207197 Submitted to: Mr Coker Table of Contents Task 1…………………………………………………………………………....3 1.1 Introduction…………………………………………………………………..3 1.2 Marketing…………………………………………………………………….4 1.3 Concept of marketing…………………………………………………………4 1.4 What are customers needs and wants………………………………………
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A)Marketing Mix variables (The 4 P ’s of Marketing) The major marketing management decisions can be classified in one of the following four categories: * Product * Price * Place (distribution) * Promotion These variables are known as the marketing mix or the 4 P ’s of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The Marketing Mix
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_____________ SERVICE SECTOR - CURRENT MARKETTING NATURE INTRODUCTION Services are deed process and performance. Service includes all economic activities whose output is not tangible. The world economy nowadays is increasingly characterized as service economy .As today more than 70% of world economies income and employment is contributed by services sector and p their major contribution to the GDP in developing countries. Service marketing refers to the marketing of services as against tangible
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