http://www.indiamart.com/company/2989003/ http://chethanwaster.wordpress.com www.redporn.com‚ www.youporn.com ABSTRACT Hindustan Unilever Ltd. is a well-known and largest FMCG company in India. HUL has always revamped its products to meet the changing needs of the consumer without compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL’s soaps
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TECHNOLOGY IN BANKING SECTOR Information Technology (IT) concerns with technology that treats information. Through a microelectronics-based combination of computing and telecommunication‚ IT acquires‚ processes‚ stores and disseminates vocal‚ pictorial‚ textual and numerical information. Remarkable innovations in the field of information technology has been deciding and changing the way we live and the nature of economy. E-Commerce refers to exchange of goods and services within or among
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Marketing mix for evaluating business situations Analytical frameworks are the models designed by the experts who might have faced an problem earlier in either establishing or running a business unit. Fortunately‚ we can use these analytical frameworks to our advantage in order to identify the skills‚ organization techniques‚ examples and expertise of others (Lieberman‚ 2007). The most prominent business tool which was first expressed by McCarthy (1960) is 4 Ps of marketing mix. Marketing mix
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Tesco Utilising The Marketing Mix Tesco is one of the world’s international retailers and is recognised as the market leader in the UK supermarket sector. Tesco state that their core purpose is ‘to create value for customers to earn their life time loyalty’ Evaluate how Tesco and other supermarkets utilise the marketing mix to compete in the market place. Tesco is the leading retailer with a market share in 2010 of 29.7% (Wright‚ 2012)‚ a reason they have proven to be such a successful business
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business interests in monetary services. The group comprises Sainsbury’s supermarkets‚ convenience stores‚ an online based home delivery service and Sainsbury’s Bank whose head-office is in Holborn‚ London. The manpower is about 151‚000. J Sainsbury plc consists of Sainsbury’s – 509 supermarkets and 276 stores – and Sainsbury’s Bank. A large Sainsbury’s store offers around thirty thousand goods and an increasing number of stores also offer various non-food goods and services. 165 stores also manage an
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(FDI) IN INDIA SERVICE SECTOR (A STUDY OF POST LIBERALIZATION) Dr. Arjun Singh Sirari‚ Principal‚ Government UG College‚ Satpuli (Pauri)‚ Uttarakhand Mr. Narendra Singh Bohra‚ Assistant Professor‚ Faculty of Management‚ Graphic Era University‚ Dehradun ABSTRACT FDI is a tool for economic growth through its strengthening of domestic capital‚ productivity and employment. FDI also plays a vital role in the up gradation of technology‚ skills and managerial capabilities in various sectors of the economy
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[pic] [pic] An ISO 9001 : 2008 Certified [pic] Contact Us Mr. Rajesh Khanna (Director) Tokai Engineering Private Limited Address : Plot No. 123‚ Sector-6‚ I. M. T.‚ Manesar Gurgaon‚ Haryana - 122 050 (India) Phone : +(91)-(124)-4367800 Fax : +(91)-(124)-4367808 Mobile :+(91)-9215548687 Click to Call Free Send SMS / Text Message E-Mail : md@tokaiengineering.com‚ surya@tokaiengineering.com We‚ Tokai Engineering Private Limited is an ISO 9001 : 2008 certified company engaged
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Marketing Strategy for Investment Bankers I. Overview This paper sets out to explain how the concepts underlying marketing strategy‚ which is may be seen as applicable only to industries that provide tangible goods‚ such as iPads or pharmaceutical drugs‚ are nevertheless relevant to a service-based industry like investment banking. First‚ I will define marketing strategy and briefly describe its various elements. Next‚ I will define investment banking and give a brief description of the various
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SERVICE TRIANGLE FOR INSURANCE SECTOR NTERNAL EXTERNAL MARKETING MARKETING “Enabling Promises” “Making Promises” PROVIDERS CUSTOMERS INTERACTIVE MARKETING “Keeping Promises” Services Marketing can be explained with the help of the Service Industry Triangle. There are three entities in the whole transaction process. They are explained as below: CUSTOMERS Customers refer to the persons who have certain needs‚ wants and desires. For the Insurance sector‚ the customers refer to
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Reforms of the Banking Sector In India Indian banking sector has undergone major changes and reforms during economic reforms. Though it was a part of overall economic reforms‚ it has changed the very functioning of Indian banks. This reform have not only influenced the productivity and efficiency of many of the Indian Banks‚ but has left everlasting footprints on the working of the banking sector in India. Let us get acquainted with some of the important reforms in the banking sector in India.
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