P6: Develop a coherent marketing mix for a new product or service Introduction In this assignment‚ I am going to describe and explain how Apple uses the marketing mix for one of its latest product‚ a mini IPad. Marketing mix Marketing mix is commonly known as the 4Ps: product‚ price‚ place and promotion. These are controllable element and it importantly use when determined and adjusted until the right combination that serve the needs of the product’s consumers. Description of the product
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SERVISE SECTOR. Given the complexity of today’s business requirements and the focus on core compitencies most of the services need more efficient and innovative way of doing transactions.Computer equipments‚ Electronic transaction processing systems and Mobile commerce can be made use of to improve the efficiency of services. In the past most of the services were doing in a manual way and it could be time and money consumed method as well as it was a inefficient way of providing service to customer
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PEST Analysis • Political factors: As Poland became member of the European Union it became more attractive for foreign investors‚ especially it became easier to invest for members of the EU community. Poland is a democratic state with market economics. Being member of the EU‚ Poland receives grants from it. Political situation is stable. No revolutions‚ wars‚ strikes or terroristic attacks happen in Poland‚ that fact makes it additionally attractive for the investors. Entrance to the EU zone
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industrial work experience scheme (SIWES). The scheme is established to: 1. Expose the student to practical knowledge of their course of study. 2. Makes student to more familiar with the operations of the labour market and its conditions of services. 3. Enhance and improve student human relations e.g with the workers and customers of such establishment. 4. Make students more thoughtful i.e. it enables them to think deeply and provide solutions to problem encountered in the course of
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Contents: 1. Introduction 2. Topic 2.1 Marketing mix 2.2 Elements of the promotional mix 3. Promotional activities used by the Bellevue. 3.1 Selling 3.2 Sales Promotions 3.3 Advertising 3.4 Merchandising 4. Conclusion 5. Bibliography 1. Introduction. The outlet that this report will be based on is the Bellevue Pub (Sizzling Brand) in Blackpool. Primarily a “locals” pub the Bellevue also benefits from a wealth of passing trade as the brand suggests it
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scholars worldwide regarding merger potential in banking industry based on developed and emerging market. Notably‚ research study in this regard has rarely been done in a developing countries like Nepal. The main purpose of this research is to evaluate impact of merger in the Nepalese banking sector and its impact on performance and shareholders wealth. Mergers have been responsible for a number of important structural changes in different sectors. In fact‚ merger changes business environment for
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Narasimham Committee on Banking Sector Reforms (1998) The purpose of the Narasimham-I Committee was to study all aspects relating to the structure‚ organization‚ functions and procedures of the financial systems and to recommend improvements in their efficiency and productivity. The Narasimham-II Committee was tasked with the progress review of the implementation of the banking reforms since 1992 with the aim of further strengthening the financial institutions of India.[4] It focussed on issues
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phone lines and online shopping was another cause for Amway not doing well. Distributor Attrition was another cause Amway weren’t directly involved with the end consumer and didn’t know the opinion of the consumer this coupled with poor customer service led to the initial downfall of
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¡¯¡¯ during 3 hours. We found that this great reform didn¡¯t reduce its brand loyalty. In fact‚ it will get success of launching more stores in china. ² Literature review We find the literature review from>. ¡°Cost control and better service can let customer gain more interests‚ increasing the satisfaction of customer‚ and the company can
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THE 7 P ’S OF MARKETING MIX 1.INTRODUCTION Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts‚ the most important one being the marketing mix. The marketing mix helps marketing companies to develop better strategies‚ so that the product or service they offer would target their target market accurately. When marketing a product the marketing company should have a unique selling proposition this attracts
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