"Service marketing mix in banking sector" Essays and Research Papers

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    GENERAL INTRODUCTION ABOUT THE SECTOR The Indian economy is emerging as one of the strongest economy of the world with the GDP growth of more than 8% every year. This has given a great support for the development of banking industry in the country. Due to globalization‚ competition among the banks has drastically been increased. As India has a substantial upper and middle class income hence the banks have immense opportunities to increase their market shares. The consumer being on the receiving

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    Training in Banking Sector

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    Abstract The purpose of this study was to identify the training needs among employees of Public sector bank. In the current dynamic business environment training has become indispensable. The biggest challenge of human resource managers is to train the employees to produce desired results. In the cyclical process of training‚ training needs analysis is the first step which analyses the areas where training is essential. Total 100 respondents responded to the pre-tested questionnaire‚ for which Cronbach’s

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    Marketing Mix

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    Marketing Mix Paper Marketing mix might be considered the most important term in marketing. The marketing mix components are basic foundation of a marketing plan. The marketing mix consists of the four P ’s which are price‚ place‚ product‚ and promotion. By using the marketing mix you can vary the offers of services that you give to your customers. For instance when you are a big name brand corporation you might focus more on promoting and desensitize the focus on price. According to the marketing

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    Marketing Mix

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    The marketing mix is primarily made up of four variables‚ and they are product‚ place‚ price‚ and promotion. These variables are often referred to as the four P ’s. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy‚ with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe

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    Marketing Mix

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    Marketing Mix In order for a company to achieve its goals‚ the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to "the four Ps" of marketing which are product‚ price‚ place‚ and promotion (Kotler & Keller‚ 2006). When creating a mix‚ a company must keep their target market in mind. The company must also understand the needs of the customer‚ then create marketing strategies that will satisfy the demand. The marketing mix should also meet or

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    Marketing Mix

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    P’s involved in marketing mix? Ans- Just like the marketing mix of a product the service marketing mix comprises of Product‚ Price‚ Place and Promotion. How ever as a service is not tangible the marketing mix for a service has three additional elements: People‚ Process and Physical Evidence. People- People are an essential ingredient in service provision; recruiting and training the right staff is required to create a competitive advantage. Customers make judgments about service provision and delivery

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    The Marketing Mix

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    PRESENTATION EEBA AFSAR BBM 3rd SEM 097512 INTRODUCTION Marketing as defined by many marketers as they start out in the industry is “Putting the right product in the right place‚ at the right price‚ at the right time.” Therefore in simple terms you need to create a product that a particular group or groups of

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    Fdi in Banking Sector

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    choice but to attract the foreign investment‚ as an engine of dynamic growth especially in view of fast paced movement of the world forward Liberalization‚ Privatization and Globalization. Limits for FDI FDI in the banking sector has been liberalized by raising FDI limit in private sector banks to 74 per cent under automatic root including investment by foreign investment in India. The aggregate foreign investment in a private bank from all sources will be 74 per cent of paid-up capital of the bank

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    Marketing Mix

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    Marketing mix The largest sector in the UK is currently the food and drink industry‚ which provides employment for over two million people in the areas of production‚ manufacturing and retailing. Tesco is one of the largest food and grocery retailers in the world‚ operating around 4‚300 stores. Product Throughout the years Tesco has diversified its business portfolio in areas such as clothing‚ financial services‚ telecoms‚ car insurance‚ and Internet services. Furthermore‚ Tesco has a wide range

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    Marketing Mix

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    The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering‚ and is often synonymous with the four Ps: price‚ product‚ promotion‚ and place; in service marketing‚ however‚ the four Ps have been expanded to the seven Ps or eight Ps to address the different nature of services. In recent times‚ the concept of four Cs has been introduced as a more customer-driven replacement of four Ps.[1] And

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